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From cars to coffee makers: How Australian spending is surviving the high cost of living | Business
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From cars to coffee makers: How Australian spending is surviving the high cost of living | Business


  • 1. Car parks

    After a long period of long waiting times and high car prices, the tide has turned in favor of potential car buyers.

    Global vehicle production has rebounded strongly from the pandemic’s disruptions, leaving a surplus of vehicles for automakers. At the same time, cash-strapped consumers are placing fewer orders and choosing to keep their current vehicles or buy used.

    “These global supply trends have resulted in increasing inventory levels, increased competition among dealers and reduced margins on new vehicles,” said Paul Warren, CEO of Peter Warren Automotive.

    New and used car retailers reported a 30.6% decline in pre-tax profit for the fiscal year to $56.8 million.

    Chart showing the new vehicle order bank
    Photo: Eagers Automotive

    Keith Thornton, CEO of Eagers Automotive, told investors that consumers are resilient, but higher interest rates are negatively impacting their purchasing decisions.

    “The RBA’s monetary policy measures are having the desired effect in the auto industry, with discretionary spending in the retail sector reduced and a shift towards more value-conscious purchasing,” Thornton said.

    Most dealers are offering higher discounts to entice customers to visit their car dealerships or online sites, bucking the trend of rising car prices seen at the start of the pandemic.

    In another sign of weakness among consumers, Origin Energy reported a rise in bad debt from struggling customers, while mortgage arrears at major lenders including Commonwealth Bank continue to mount.


  • 2. Coffee shots

    The reporting season was not without bright spots.

    Shares of home appliance maker and distributor Breville rose after a year of record sales despite general weakness in consumer spending.

    That recovery was supported by double-digit growth in the coffee category, with strong sales overseas, particularly in the US, as demand for espresso grows. Sales were also healthy in Australia.

    Coffee lovers have helped Breville capture all parts of the value chain, with machines ranging from a few hundred dollars to the most expensive machine at $3,699.

    Temple & Webster, an online retailer of furniture and homewares, was another company to please shareholders after it recorded a rise in the number of active customers to 1.1 million from 832,000 a year earlier.

    The retailer has charted a profitable path by selling online to millennials and Gen Zers, while adjusting its product offerings and pricing to meet the cost-of-living pressures facing its customers.

    Temple & Webster Active Customer Chart

    However, Temple & Webster recorded a decline in the value of the average order, showing that retailers cannot completely avoid the financial pressures facing customers.


  • 3. Home renovations and mortgages

    While the renovation industry is typically resilient during economic downturns, companies that supply materials and products to improve buildings and homes have reported disappointing results due to the effects of higher mortgage rates.

    Companies such as bathroom products supplier Reece and plumbing manufacturer Reliance Worldwide are hoping for interest rate cuts to give homeowners some confidence.

    “If interest rates change, that will be a signal that the psychology is going to change,” Reece CEO Peter Wilson said after the company’s annual results.

    Australian Private Single Family Homes Chart
    Photo: Reece Group

    Reliance Chairman Stuart Crosby said high rates had “reduced consumer appetite for home improvement activities” and that the company’s outlook depended partly on future rate movements.

    Australian households are struggling with 13 sudden interest rate hikes and high rents, as well as rising costs for essentials like electricity and food, leaving less money available to renovate their homes.

    The Reserve Bank has indicated it may raise interest rates to combat “persistently high inflation”, in contrast to rate cuts by other central banks including New Zealand and Canada.

    David Robertson, chief economist at Bendigo Bank, said different age groups were experiencing the effects of the inflation shock differently, leading to mixed spending patterns.

    “Consumer demand is clearly under pressure, but the differences are not the same across sectors and cohorts,” Robertson said.

    “Spending is being curbed, but not collapsing. We are also seeing that resilience in the labor market, where unemployment is rising, but we have a record number of people in employment.”

    Robertson said he did not expect households to spend their phase three tax cuts and energy rebates on discretionary items, but that it did create a “tailwind” for household incomes, offsetting some of the pressure caused by higher borrowing rates.