Brothers Travis Kelce and Jason Kelce have indeed reached “new heights” with their podcast, having signed a deal with Amazon’s Wondery that is reportedly worth more than $100 million over three years.

The deal, announced Tuesday, gives Wondery exclusive advertising sales and distribution rights.

“We can’t wait to partner with Wondery for the next phase of New Heights,” Travis and Jason Kelce said in a statement. “We love this show and the fan base that has grown with us over the past two seasons. Wondery understands our shared vision and will bring a wealth of experience and resources to help us take New Heights! Together, we’re going to create groundbreaking moments through this partnership. We’re excited to kick off Season 3 — see you soon, 92%ers!”

The deal begins with this week’s episode, which drops Wednesday. It includes the back catalog of podcast content, along with exclusive rights to monetize and distribute audio and video episodes.

The Kelce brothers started the podcast ahead of the 2022 season, discussing life on and off the football field and interviewing celebrity guests. “New Heights” has won multiple awards, including Podcast of the Year at the 2024 iHeartPodcast Awards.

“‘New Heights’ is on the surface a sports podcast, and sports is such a highly listened-to category,” Wondery CEO Jen Sargent said in a statement. “But it’s become a cultural phenomenon — they’re in that cultural zeitgeist.”

Travis Kelce is entering his 11th NFL season as a tight end for the Kansas City Chiefs. The three-time Super Bowl champion’s celebrity status reached new heights early last season when he began dating pop superstar Taylor Swift. He has several crossover projects in the works, including a 20-episode game show for Amazon Prime Video called “Are You Smarter Than a Celebrity?”

Jason Kelce recently retired from the Philadelphia Eagles after a 13-year career and now works as an analyst for ESPN.

The Associated Press contributed to this report.