“Rap music continues to be the most impactful genre to date, and I’m going to be here to remind the world why,” Lamar said in a statement. “They got the right one.”

“Few artists have had such a profound impact on music and culture as Kendrick Lamar,” added NFL Music Director Seth Dudowsky. “Kendrick has proven time and time again that he can create singular moments that resonate, redefine and ultimately shake the foundation of hip-hop.

“We’re thrilled to partner with Kendrick, Roc Nation and Apple Music to create another unforgettable Halftime Show.”