Harris put Trump on the defensive with a series of attacks on his fitness for office, his support for abortion restrictions and his numerous legal problems, leading to Trump becoming visibly angry and giving a series of falsehoods in his answers.

After the debate, prices for a Trump win fell 6 cents to 47 cents on online betting site PredictIt, while Harris’ odds rose from 53 cents to 57 cents.

“The US presidential debate achieved its goal by giving one of the candidates a decisive lead in what was an exceptionally close race,” said Charu Chanana, global market strategist at Saxo.

“The debate was further fueled by Taylor Swift’s endorsement, which could increase support among female and younger voters.

Trump is the largest shareholder in Trump Media & Technology Group (TMTG), the parent company of the Truth Social app, which is popular among retail traders and often sensitive to the former president’s chances of winning the 2024 US election.

Trump Media’s valuation is equivalent to more than 900 times the loss-making company’s 2023 revenue of $4.1 million, far outpacing the value of much larger companies with higher revenues.

Meta Platforms, for example, which earned $131.9 billion from goods and services in 2023, has a price-to-sales ratio of 9.6, according to data from LSEG.

Since going public through a reverse merger with a blank-check company in March, TMTG’s market value rose as much as $9.2 billion by the end of May, before falling back to $3.7 billion by Tuesday’s closing price.

About 320,000 shares of Trump Media were traded in early premarket trading, making it one of the most traded Nasdaq stocks.

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