Amazon has raked in more than $1.8 billion in ad revenue for its streaming services next year, exceeding the tech company’s internal expectations.

The ad sale, which just locked up during the recent 2025 market, includes commercials that will run during Amazon’s Thursday Night Football games. In addition to Prime Video, its core service, Amazon also owns Freevee, the free, ad-supported streaming service, and Twitch, the popular livestreaming platform.

The Information was the first to report the news. Amazon declined to comment to TheWrap on the news.

Amazon started placing ads on Prime Video earlier this year. The service costs $8.99 per month as a standalone app and is also available to Prime members who pay the company $14.99 per month (or $139 per year) for free shipping on products and other benefits.

Ad sales are an increasingly important part of Amazon’s video business. Starting next year, Amazon will stream NBA games, as part of its recent $76 billion deal with the company, Disney and NBC. Amazon’s push into live sports also includes a deal to stream NASCAR races starting in 2025.