Despite recently signed legislation in California, deepfakes of artificial intelligence celebrities are still widespread.

One of the most recent is a video of Jennifer Aniston that appeared on Facebook, in which she talked about being in “bikini shape even in her 50s” and promoting collagen supplements as the reason “why my body doesn’t retain fat.” ,” according to US Weekly.

The video was removed, but fans doubted it and forwarded it to fitness influencer Ben Carpenter, who investigated the video.

He determined that the clip initially shown in the fake ad was actually from a Hollywood Reporter roundtable discussion with other stars, including Nicole Kidman and Naomi Watts.

Fans questioned a video of Jennifer Aniston selling a health supplement, with several people labeling it as an AI deep-fake. (Gilbert Flores/Variety via Getty Images)

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“You can see the body language matches. During this clip of the video she was actually talking about her acting, nothing at all to do with her ‘bikini body,'” Carpenter notes in the caption of his Instagram post about it.

He continued: “This is yet another warning shot that shows us what AI is capable of. It will become increasingly difficult to figure out which videos are real and which are not.”

Reps for Aniston did not immediately respond to Fox News Digital’s request for comment.

Rob Rosenberg, founder and principal of Telluride Legal Strategies, agreed that “the video was clearly fake.”

Rob Rosenberg, founder and principal of Telluride Legal Strategies, agreed that “the video was clearly fake.” (James Devaney/GC Images)

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“I think for Jennifer Aniston’s fans, if they take a closer look at the video, you would probably get a tip that this wasn’t authentic. There are times where the lips are out of sync with the audio And I think if they fans, they might also be familiar with the roundtable she previously attended,” he said.

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AI expert Marva Bailer agreed that fans would likely question a video like the one shared, especially since Aniston doesn’t do much social media.

“Jennifer joined Instagram in 2019 and she even set a world record for gaining a million followers in five hours. But if you look at her Instagram, even with her PR people, she has less than 200 posts. Instagram is so not really the way she communicates with her audience,” she said. “So while we immediately see an ad of her promoting a product on Instagram, our Spidey vibes come through because that’s not how she communicates with her audience. .”

Aniston is far from the first celebrity to have her likeness used in an AI-created ad. Stars like Tom Hanks, Taylor Swift, Scarlett Johansson and more have all had to contend with the technology.

Tom Hanks is one of many celebrities to have their likeness used without permission in an AI-assisted advertisement. (ANGELA WEISS/AFP via Getty Images)

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“I saw it as one big game of whack-a-mole,” Rosenberg said.

“You definitely want to stay vigilant and take these things down where you see them. All platforms, once they’ve been notified that this is not authentic, that this is not allowed, are obliged to remove the video. But obviously it’s job of you and your representation to keep an eye on things like this and stop them as early as possible. In this case I’m actually shocked that it took a million views or something like that for it to get to this point by someone considered inauthentic. marked, he continued.

According to Carpenter’s post, Aniston’s clip was viewed more than 700,000 times when he reported it.

“What has changed in the age of AI is these tools, these digital tools have become so much more accessible to people with very low entry or no cost. Whereas before it would have been complicated computer-aided designs or desks or very expensive, complicated software. ,” Bailer explained. “So people feel like, ‘Hey, I can just make an ad,’ but that’s not okay, and the stars are now out looking to find them.”

“I saw it as one big game of whacking a mole.”

— Rob Rosenberg, founder and principal of Telluride Legal Strategies

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She continued: “Another area that is super interesting to look at is legislation. The legislation now not only affects the maker or the employee, but looks at the entire ecosystem. And what that means is looking at the potential company that has it on or the provider that has the app or even the media to reach you. And that will be very, very difficult to litigate and track. But it costs a lot of money if they are found.

Legislation is in the works in Tennessee and now California, with two bills recently signed into law in September.

On September 17, California Governor Gavin Newsom signed into law two bills, backed by the actors’ union SAG-AFTRA, that would protect the likenesses of actors, living and dead – AB 1836, which limits the use of AI to digital creating replicas of dead artists without the permission of their estates, and AB 2602, which increases consent requirements for living artists for AI replicas.

“We continue to wade through uncharted territory when it comes to how AI and digital media are transforming the entertainment industry, but our North Star has always been there to protect workers. This legislation ensures the industry can continue to thrive while strengthening protections for workers and how their likeness can or cannot be used,” Newsom said in a statement.

California Governor Gavin Newsom signed two bills supporting artist protections related to AI, but vetoed a third broader bill last month. (AP Photo/John Bazemore)

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“It’s a momentous day for SAG-AFTRA members and everyone else as the AI ​​protections we fought so hard for last year are now being expanded under California law thanks to the Legislature and Governor Gavin Newsom,” said SAG- AFTRA President Fran Drescher. . “They say as California goes, so goes the nation.”

WATCH: Legal expert explains why celebrities should remain vigilant about AI deepfakes

Later in September, Newsom vetoed a separate bill, SB 1047, which also received the support of SAG-AFTRA.

According to The Associated Press, the governor’s veto marks a major setback for efforts to create unsupervised guardrails around AI and its rapid evolution.

“While well-intentioned, SB 1047 does not take into account whether an AI system is deployed in high-risk environments, involves critical decision-making, or uses sensitive data,” Newsom said in a statement. “Instead, the bill applies strict standards to even the most basic functions – as long as they are deployed by a large system. I do not believe this is the best approach to protecting the public from real threats posed by the technology.”

Fran Drescher became president of SAG-AFTRA in 2021 and attended the signing of two AI bills with Governor Gavin Newsom. (Rodin Eckenroth/Getty Images)

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“I want to give California a lot of credit because I think they’ve been quite aggressive in passing legislation around AI and misleading information being provided to consumers,” Rosenberg said. “I think they’re really leading the way in thinking about how we can protect consumers from misunderstandings that might arise from the use of this technology.”

Regarding the vetoed bill, he added, “Governor Newsom is the governor of a state where on one side you have the center of the entertainment industry and with Hollywood. And on the other hand, I think, you know, it was something Like 32 of the top 50 AI developers in the world are also in his state. You know, he’s trying to balance competing interests within his state. Obviously he wants people, these companies, to stay there to continue development, bring in investment dollars, all that kind of stuff. And I think that’s what we saw with this one particular bill that he’s trying to take the lead on so many of these bills that have been passed into law. But at the same time, he doesn’t want to stifle innovation. He is looking for a way to give people the opportunity to discover all the good uses of this technology, while keeping an eye on and vigilant about the bad ones. used.”

The key to dealing with this, for both celebrities and the average person, will be vigilance.

Stars like Jennifer Aniston, like the average person, will have to be vigilant about AI-spoofed videos circulating on the internet, experts say. (Michael Buckner/Variety via Getty Images)

“Legislation won’t stop unauthorized advertising since the digital age,” Bailer said. “There will be creators who will put anything they want on the market, for fun, for profit or for harm. And it’s up to the authorities. It’s up to the fans, and it’s up to PR to really try to get those people back and stop them where it makes sense. And that’s what we need to look at. What are our priorities, and where do we focus our attention? I miss the good people, but people are going to do what people want to do because that makes us human.”

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“With any law, it is only as effective as the enforcement of the law. And I think that depends on how vigilant lawmakers and law enforcement are going to be in pursuing people, because if I were Jennifer Aniston in this case, I would definitely take private action against the people if I could find out who they are,” said Rosenberg. “But even once the legislation is passed into law, the question is whether governments will actually enforce these laws, and to what extent?

He added: “This is not a fad. It’s not a hype. This is coming. And you know, it’s going to become more and more prevalent in business. You know, it’s going to touch everything that we do.” I think we’re just learning as we go.”