Dunkin’ (formerly known as Dunkin’ Donuts), ranked by Delish as one of the top 10 fast food brands in the country, has become a go-to location for food and drinks across the country.

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But recently, the beloved company has received some consistent backlash online. One woman called out the brand for throwing away a fan-favorite menu item. Another content creator, who is also a Dunkin’ employee, explained what happens when a customer asks for light ice cream.

And now someone else has come forward to provide some insight into Dunkin’. Specifically, we present one product in particular that is receiving a lot of attention on social media. However, it may not be the kind of attention the company is hoping for.

What happened at Dunkin’?

In a video posted on October 12 that has now been viewed more than a million times, TikTok user (@4everurangel_) takes the world behind the scenes of Dunkin’s new star menu item.

As an employee at one of the many locations, she shows the containers being prepared for Dunkin’s limited edition Halloween buckets. The items are sold with 50 pieces of spooky-themed Munchkins.

As shown in the video, employees receive the buckets without the handles. The workers must then attach the tires to the container to fill it for customers.

The Dunkin’ employee also shows that the item in the bucket for her location sells for $14.99

“Stop this is so cute, I’m so excited,” she captioned the post.

@4everurangel_ Stop these are so cute, I’m so excited #dunkindonuts #dunkin #halloween ♬ I think you should treat yourself – Luke Franchina

Viewers seem to enjoy the idea of ​​the Halloween menu item. However, most don’t agree to it for one specific reason: the cost.

In the comments section, viewers shared their disappointment with the price of the Munchkin bucket.

“I would pay for this if it was just the jelly filled munchkins, otherwise it’s a no at that price,” one user shared.

“This is a good idea, but I don’t think I would pay $15 for it,” another commented.

“15$ for a bucket of donuts, yeah, I’ll pass,” said a third.

Will Dunkin’ become more expensive?

It’s no surprise that people complain about the cost of this Halloween treat. In fact, Dunkin’ is reported to have significantly increased its prices in recent years.

Business Insider revealed in 2021 that the food brand increased the cost of its products by 8% in just one year.

In June 2024, Reuters spoke with a Dunkin’ representative, who informed their loyal customers that the company will be making “modest increases in coffee prices” for the foreseeable future.

If consumers are only interested in purchasing the product for the carrier itself, the food company sells the bucket on its own for $2, according to Taste of Home.

The Daily Dot has reached out to Dunkin’ via email and @4everurangel_ via TikTok DM and comment.

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