Donald Trump is for the boys. After recently appearing on Theo Von, Lex Fridman and Andrew Schulz podcasts, the former president has made strategic moves to amplify the male voice. With the race tight in the swing states and just a few weeks to go, Kamala Harris has tapped her running mate, self-proclaimed Midwestern dad Tim Walz, to win these guys back. Until now, the marketing has consisted of blaming men or pandering to them with silly stereotypes.

Walz kicked off his dudes rock tour Friday morning with former NFL player Michael Strahan, now of ABC’s Good morning America. The pair talked about how Walz’s stint as an assistant high school football coach had a “career.” Politics has called it prepared him for politics.

In September he boasted: “By the way, I also took football back from (the Republicans).” The month before, Walz had declared that he was “the anti-Tommy Tuberville, to show that football coaches aren’t the dumbest people.”

The Democrats’ targeting of football fans, hunters, and other male hobbyists may seem benign, but it’s actually the same gender reduction policy that conservatives are often called out for. A camouflage hat and a farmer’s jacket doesn’t make a man. That includes going pheasant hunting in Minnesota and making jokes about being a “knucklehead.”

But while Walz has tried a healthier approach, other pro-Harris posts have not followed suit. Although not involved in the campaign, Democratic content creators have posted crude notes at basketball games, urinals and bars. “Your vote is private,” reads one card. “You don’t have to tell your boys you’re voting for Harris/Walz.” By implying that voting for the Democratic party is a shameful secret to hide from your friends, it emphasizes that many young men in fact support Trump.

Another card reads: ‘Trump gives girls the plague. Vote Harris Get Laid,” degrading men as monkeys whose only priority is immediate sexual gratification. “Republicans only want to ban fans. Search Project 2025,” and “Your girlfriend is not safe in Donald Trump’s America. Abortion prohibits murder,” were printed on other cards.

Characterizing young men as dissolute idiots incapable of voting intelligently is unlikely to appeal to men with any self-esteem. The cards don’t even attempt flattery either; they just assume that men are the lowest common denominator. But that’s nothing new for the progressive left.

For decades, many on the left have shown outright hostility toward men, condemning them as the root of all evil in society. Masculinity is toxic. Traditional, male-driven courtship dating is patriarchal. Harris participated in the pre-confirmation impeachment of Supreme Court Justice Brett Kavanaugh, who was subjected to a humiliating inquisition over unsubstantiated allegations of sexual assault.

Instead of lifting up people who have been demonized and disempowered by progressive culture, the Democrats’ strategy seems to be to secure their votes as a form of contrition. All will be forgiven if you vote for Harris.

If, on the other hand, you vote for Trump, you shouldn’t expect pity.

The basest motives are attributed to men who reject Harris as a candidate. “What frustrates me is that there will be men in our society who will refuse to vote for a potential female president because they don’t think women are smart enough to be president,” says a former professor at the University of Kansas. was caught during a viral lecture. “We could line up all these guys and shoot them… Just scratch that from the recording. I don’t want the dean to hear that I said that.’

A 90-second pro-Harris ad circulating on social media, so ridiculous that some speculated it was paid Trump satire, continued the caricaturization of men as lowlife hunters and fishermen.

“I’m man enough to enjoy a barrel-free bourbon,” a male actor begins, followed by others who say, “I’m man enough to cook my steak rare.” “I’m man enough to do 500 deadlifts and then braid the s- out of my daughter’s hair.” ‘I’ll tell you something else that I’m sure I’m not afraid of. Women.” The ad emphasizes the left’s vision of a reformed masculinity consisting of remorseful emotional sensitivity and performative female worship.

“I’m man enough to be emotional in front of my wife,” the ad continues. “I am tired of so-called men dominating, belittling and controlling women just so they can feel more powerful.” “I like women who support their families.” “Women who decide not to have a family.” “Women taking charge.” “And I’m man enough to help them win.”

To borrow Walz’s attack on JD Vance, this is all just…weird.

My late father was a veteran of the Vietnam War. His masculinity had nothing to do with his affinity for whiskey, fly fishing or the annual Army-Navy game. His strong moral compass and the care and protection of his family made him the man he was. More than any message offered yet by Harris and Walz and their colleagues, the frequent recitation of the West Point cadet prayer to his children encapsulated how many men will vote in November.

“Let us choose the harder right instead of the easier wrong, and never be satisfied with a half-truth when the whole truth can be won.”