Services like cable TV, YouTube TV, or Hulu + Live TV come at a price high enough that you can reasonably expect them to work when you want them to.

Unfortunately for Hulu + Live TV customers, that wasn’t the case Thursday night. It appears a widespread outage has affected Hulu + Live TV subscribers during a big night in live sports, including an ALCS game between the New York Yankees and Cleveland Guardians that went to overtime, an NLCS game between the New York Mets and Los Angeles Dodgers, and a college football game between Virginia Tech and Boston College.

it’s honestly so funny that Hulu runs ads screaming “hulu has live sports” only to crash so we miss a 10th inning walk off home run lol

— Kelsey McKinney (@mckinneykelsey) October 18, 2024

Turns out @hulu in fact has no live sports.

— Joe Schaeffer (@dubelclique) October 18, 2024

Hulu Live TV really crashed during the MLB playoffs the same day they raised the price to $83/month.

They almost beg everyone to go to YouTube TV

— Nick SWANb€rg (@nswanz34) October 18, 2024

It appears the glitch came at the worst time for baseball fans, who appeared to have missed the dramatic walk-off home run that ended Game 3 of the ALCS. It also appears that the fans were still dark well into the middle of the NLCS.

In response to angry customers on social media, Hulu responded with a canned response.

Sorry! We have received similar reports and our team is currently investigating this issue. We do our best to resolve matters as quickly as possible. In the meantime, try: https://t.co/qxlmnIPbSj as a possible solution!

— Hulu Support (@hulu_support) October 18, 2024

You have to think that Hulu’s marketing executives who approved the slogan “Hulu has live sports” are starting to regret that decision. But on the plus side, at least Yankees fans didn’t have to watch their team’s epic collapse.