Lime green, sky font and songs that mimic summer parties. “Brat”, the album, released by Charli XCXhas become a global phenomenon.

The album, released on June 7, 2024quickly became popular and dominated the billboard charts. Not only was the music adored by fans, but the album’s aesthetic inspired pop culture references. After that, the basic album cover became a format for memes and other social media content. Brat was one of many albums that quickly became popular in 2024.

According to an article published by Sophie Caldwell via Today“The energetic dance-pop album is about partying, Von Dutch and femininity, to name just a few themes, and has inspired TikTok dances, memes and fashion trends, leading highly online fans to coin a new term: ‘brat summer.’

Charli

Brave summer

Brat Summer first became a reference that ruled in 2024. It’s a cheerful, festive summer atmosphere that younger generations have adopted as a lifestyle. The love for simple lime green, Arial font memes, calling things “brat” and the album’s music, brat, became the biggest pop culture reference of the summer.

Moreover, the Brat summer also overtook the fashion scene in the summer. The fashion was the complete opposite of Barbie pink, which took over summer 2023. According to Harper’s Bazar, a grungier, laid-back Y2K style inspired many women’s wardrobes.

“Personally, I love the album and the mentality she has created with this statement. It has lasting effects on our generation because it involves music, fashion and feminism. I think that’s why a lot of people like her. It’s very empowering, it feels like a movement,” said Andrea Nunez, ’28.

‘Brat’ and politics

Towards the end of summer, when Kamala Harris announced her campaign for President Charli XCX has made a statement of support for her candidacy. Charli

Harris, the Democratic Party’s presidential candidate, used several strategies in her campaign. The use of the “brat” trend appealed to younger voters.

“Brat and it’s completely different, but still brat”

On October 11, another album was released by Charli XCX, which became the second part of the original album, “Brat.” The new album, “Brat it’s completely different but still brat,” features songs created by Charli XCX and other artists. Music artists like Ariana Grande, Billie Eilish and Lorde, Yung Lean are all now left out of the brat phenomenon.

Equally adored by fans, the second part of the “Brat” album was a great addition by Charli XCX. Listeners now have a whole library of brat music.