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The WNBA Finals Game 5 draws the highest number of viewers in 25 years
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The WNBA Finals Game 5 draws the highest number of viewers in 25 years

The New York Liberty celebrate after winning the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York.

David Sherman | National Basketball Association | Getty Images

It was a big finish to the 2024 WNBA season.

The fifth game of this year’s WNBA Finals between the Minnesota Lynx and the New York Liberty was the most-watched WNBA Finals game in 25 years across all networks, according to ESPN, based on Nielsen data. The game aired on ESPN and peaked at 3.3 million viewers.

The viewership for Game 5 is especially impressive considering the battle for attention Sunday night. Both the National Football League’s “Sunday Night Football” and Major League Baseball’s National League Championship Series aired simultaneously.

Viewership for the entire WNBA Finals series more than doubled compared to last year, continuing the growing popularity of the WNBA and women’s sports more broadly.

This year’s finals were helped even more by an exciting battle between a perennial WNBA powerhouse in the Lynx and a previously championship-less contender in the Liberty. Four of the five games were decided by five or fewer points, and two games, including the final, went into extra time. The Liberty eventually won 67-62 in front of its own crowd.

The impressive viewership caps off a WNBA season that saw viewership, engagement and attendance increases across the board.

The league is also fresh off a new media rights deal, which is being negotiated as part of the National Basketball Association’s agreement with broadcast partners. The leagues’ new deal is worth $2.2 billion over 11 seasons, with an agreement to reevaluate terms after the 2028 season, CNBC previously reported.

And there’s room to join the WNBA: Several new teams will debut in coming seasons, with the Golden State Valkyries starting play in the 2025 season. Next year there will also be 44 regular season games instead of 40, as well as a seven-game final instead of five.

The Women’s National Basketball Players Association said Monday it would withdraw from the collective bargaining agreement it previously reached with the league. According to the Associated Press, the current CBA will still be in effect for the 2025 season.