The horror-comedy franchise, Bhool Bhulaiyaahas become an important part of contemporary Indian cinema, combining elements of humor, horror and cultural storytelling. The third episode, Bhool Bhulaiyaa 3marks a continuation of the franchise with Kartik Aaryan reprising his role as Rooh Baba, after his success in Bhool Bhulaiyaa 2.

Kartik Aaryan’s role and fee increase

Kartik Aaryan’s portrayal of Ruhaan Randhawa (Rooh Baba) received wide acclaim, especially after he successfully took over the lead role from Akshay Kumar in the previous film. Reports indicate that, following the commercial success of Bhool Bhulaiyaa 2which was produced on a budget of around Rs 65 crore, Aaryan has significantly increased his fee for the upcoming sequel. Initially, he earned Rs 15 crore for the second installment but now he is reportedly demanding between Rs 45 and Rs 50 crore for Bhool Bhulaiyaa 3effectively tripling his fee.

Box Office success and impact

Performance of Bhool Bhulaiyaa 2 was a pivotal moment for Aaryan’s career and contributed to his high status in the industry. The film received positive reviews and achieved significant box office returns, boosting Aaryan’s market value. His previous project, Chandu Championin which he was India’s first Paralympic Games gold medalist, Murlikant Petkar, saw him earn Rs 25 crore despite mixed critical reception.

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Co-star compensation adjustments

Besides Aaryan’s rate hike, Triptii stars Dimri, his co-star Bhool Bhulaiyaa 3has adjusted her remuneration based on her remarkable performance in Animal (2023), earned Rs 40 lakhs. For the upcoming film, Dimri is reportedly charging Rs 80 lakhs, which reflects her rising profile in the industry.