Jason Kelce showed a Penn State football fan Saturday what can happen when he goes too far.

Before the No. 3 Nittany Lions’ clash with No. 4 Ohio State in State College, a fan taunted Kelce with a homophobic slur aimed at his brother Travis and his relationship with pop superstar Taylor Swift.

Kelce, who was in State College to appear on ESPN’s “College GameDay,” was followed by a fan who said to him, “Kelce, how does it feel that your brother is a favorite for dating Taylor Swift?”

The former NFL lineman responded by turning around, grabbing the fan’s phone, slamming it to the ground and taking it away.

Here’s a clip of the incident from another point of view, where the slur can be clearly heard. (Warning: Offensive language can be heard in the video.)

Jason Kelce has been virtually ubiquitous in football coverage and advertising this season since retiring after playing 13 seasons with the Philadelphia Eagles. But his public fame has increased significantly thanks to his brother’s relationship with Swift, making Travis Kelce a major pop culture figure.

The Kelce brothers’ podcast, “New Heights,” has since skyrocketed in popularity. In August, the two signed a three-year deal worth more than $100 million for an exclusive ad sales and distribution rights deal with Amazon’s Wondery podcast network.

Unfortunately, that popularity and high public profile has also made celebrities like Kelce a target for insults and ridicule from fans looking to provoke a reaction and perhaps create a viral moment on social media.

If that’s what the fan meant, then that’s certainly what happened on Saturday. However, the incident didn’t go viral in the way the aggressively obnoxious heckler probably expected. Fans on social media are questioning whether or not Kelce committed a robbery by picking up the phone or whether his actions were justified due to intimidation. There may be consequences from this incident.