Swifties for Kamala launched a fandom mailing program targeting low-propensity voters in Pennsylvania.

“Our mail program brings what Swifties for Kamala has done through social media, volunteer events and in-person activations to our community’s mailboxes and ultimately to the ballot box,” Swifties for Kamala Campaign Manager Annie Wu Henry said in a press release. . “We offer encouragement, information and a call to action, all wrapped in a welcoming, star-covered envelope.”

According to the group’s press release, more than 250,000 pieces of mail have been sent to encourage Pennsylvania voters to support Harris.

Wu also posted about the launch on the social platform Taylor Swift fans at her concerts.

The press release stated that the bracelets were in 50,000 mailers.

“Potential voters across PA have been receiving these in their mailboxes in recent weeks,” Annie Wu Henry wrote in the post.

Swifties for Kamala took action long before Taylor Swift endorsed Harris in September, with 35,000 people helping to raise $130,000 during a fundraising appeal earlier this year.

Pennsylvania is a key battleground for the candidates, with Trump narrowly leading Harris, 48.6 percent to 48.1 percent, according to a poll from The Hill/Decision Desk HQ (DDHQ).

Copyright 2024 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

For the latest news, weather, sports and streaming video, visit The Hill.