close
close

first Drop

Com TW NOw News 2024

A big change is coming at Wendy’s: here’s what we know
news

A big change is coming at Wendy’s: here’s what we know

Whether you want to start your day with a Frosty Cream Cold Brew or nibble on a Baconator Cheeseburger for dinner, you may have to drive a little further to get the Wendy’s menu items you crave. In last month’s third-quarter earnings call, Wendy’s announced plans to close more than 100 restaurants.

In the earnings call, Wendy’s President and Chief Executive Officer Kirk Tanner said the company will “double down on operational excellence” in the coming months. Part of the chain’s plan to ensure customers receive the same quality of experience at every Wendy’s restaurant includes a decision “to close additional restaurants this year that are outdated and located in underperforming trade areas.”

Wendy’s will close 140 locations

According to the call, Wendy’s plans to close 140 locations across the country by the end of the year to make room for newer restaurants “in better locations with significantly improved sales and profitability.” In addition to the closures, the fast-food chain also plans to open 250 to 300 new restaurants.

All recipes

“We expect total closures in 2024, including additional closures in the fourth quarter, to be offset by new restaurant openings this year, keeping our net unit growth approximately flat compared to the prior year,” said Tanner. “By the end of 2024, we will have opened more than 500 new restaurants over the past two years and are confident we will achieve increased growth in 2025 and beyond.”

Still, Tanner says Wendy’s is experiencing growth and seeing popularity in its new menu items, such as the Spongebob-inspired Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty. In fact, Tanner shared that Wendy’s will continue to roll out new and returning menu items in the coming months, including a brand new Salted Caramel Frosty flavor and the return of a guest favorite: the Mushroom Bacon Cheeseburger.

Wendy’s has not disclosed which locations will be affected by the closures.

These adjustments to the Wendy’s landscape are part of a mosaic of restaurant changes and closures. Earlier this year, TGI Fridays announced plans to close nearly 40 of its U.S. restaurants due to underperformance, and the number of Pizza Hut locations has been declining since 2020.

Founded in 1969, Wendy’s operates approximately 7,000 restaurant locations worldwide. Regardless of any closure plans, Tanner said customer satisfaction remains the fast-food chain’s goal. “As we look ahead, we are focused on continuing to build love for Wendy’s by delivering on our new brand promise: fresh, famous food, made for you every day in every restaurant, for every customer.”