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Taylor Swift’s Eras Tour is coming to Canada. Are you ready? Here’s an introduction
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Taylor Swift’s Eras Tour is coming to Canada. Are you ready? Here’s an introduction

Final things to know

When, what and where
  • Dates: Taylor Swift has six concerts in Toronto (November 14-16 and November 21-23), at the Rogers Centre. Vancouver gets three nights with the pop star from December 6 to 8 at BC Place. If you go to a concert outfit and have prepared, The Globe would like to see that: submit selfies and they may appear in print or online.
  • Tours: Toronto expects about 500,000 fans on the streets over the next two weeks, and transit agencies are working overtime to accommodate them. Check the TTC and GO Transit websites for a list of expanded services. TransLink is the place to go for similar information about Vancouver.
  • Where to stay, when to stay away: Hotel and short-term rental prices in both cities have risen to about 10 times normal costs, so if you plan to visit, budget accordingly. GTA residents should check the city’s list of road closures before heading downtown.
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Christie Vuong/The Globe and Mail

For the die-hard Swifties
  • When breast cancer and grueling chemotherapy turned her life upside down, The Globe’s Angela Pacienza found solace in Swiftiedom and a goal to look forward to: attending an Eras concert with her daughter.
  • Music writer Rob Sheffield, author of Heartache is the anthemspoke to The Globe about his book about the Taylor Swift phenomenon and her legacy for other modern artists.
Who is Taylor Swift? Basics
  • Taylor Swift is an American pop singer-songwriter who, since emerging from Nashville’s country scene in the 2000s, has become one of the best-selling artists in the world. If you’re new to her oeuvre, we’ve put together a glossary of the key terms and people to look out for.
  • Concerts indoors the Eras tour summarizes ten phases of her career and highlights the albums she is busy re-recording to regain control of her music after a label dispute. Each concert lasts more than 3½ o’clock.
  • Swifties are a diverse, well-organized fan base who travel long distances to see their idol and each other. The Globe’s happiness reporter Erin Anderssen delved deeper into why “Tay Tay” appeals to them so much.

A playlist for the eyes: Globe coverage of Taylor Swift

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Fans view the newly installed Eras Tour sign at the Rogers Center, where “Taylor Swift Way” street signs will help fans navigate from Nathan Phillips Square.Galit Rodan/The Globe and Mail

The green age

Last year, Swift became the first artist in history to become a billionaire based on music and tours alone, and she could be significantly richer by the time the 152-show Eras Tour ends in Vancouver. Who benefits from all that wealth? Reporting from Business Magazine editor Dawn Calleja crunched the numbers, while reporter Josh O’Kane looked at how Swifties challenged Ticketmaster to get more bang for their buck.

Motorway? Doesn’t matter

“Event tourism” is big business in many of the American and European cities during the Eras Tour. Canadians hope to see similar benefits – but for whom, and for how long? Andrew Clark asked travelers about their Swiftian vacations, while Jeff Gray looked at whether Toronto — whose tourist numbers never quite returned to pre-pandemic levels — can really expect long-term gains.

Will we ever, ever, ever get together?

At first, late November seemed like an ideal wedding date for Toronto’s Nina Bhayana and Eric Kormos, but then the Eras Tour came to town and they shifted their plans to March. The couple was one of many the Globe spoke to about the trickle-down effects of the tour, which has led to hotel room shortages and scheduling conflicts in two of Canada’s largest cities.