Amazon introduced a new store for products priced at $20 or less.

“Amazon Haul” is offering U.S. shoppers the chance to find more affordable products across a range of categories, a statement said Wednesday (Nov. 13) press release. It is available on the company’s mobile website and shopping app.

The new offering is rolling out in beta and will become available to Amazon customers in the US the next time they update the company’s shopping app.

“Finding great products at very low Prices are important to customers, and we continue to look for ways to work with our retail partners to offer products at ultra-low prices.” Dharmesh Mehtavice president of Worldwide Selling Partner Services at Amazon, said in the release. “Amazon Haul aims to make shopping for fashion, home, lifestyle, electronics and other products even more fun, convenient and affordable, all backed by Amazon’s A-to-Z Product Guarantee, so customers can shop with the confidence that the products they purchase are safe, authentic and in the expected condition.”

While all items cost $20 or less, the majority cost no more than $10, with some products selling for as little as $1 per release.

The news follows a report last summer that Amazon planned to add a section to its site to compete with the likes of Amazon Temu And Sheinof cheaper items shipped from China to foreign consumers.

Meanwhile, Amazon launched a partnership this month with the start of Mexican grocery delivery Justo that “signals his urge to expand his activities food and essential offers.”

The partnership will allow Amazon customers in Mexico to order fresh produce, meat and other groceries directly through the Jüsto platforma move that will help Amazon improve its delivery speed erranda category that historically walked behind his rival Walmart.

“Amazon Prime has struggled to match Walmart’s grocery success despite leveraging its massive e-commerce infrastructure and Prime membership,” PYMNTS writes. Nov. 8. “Although Amazon offers grocery delivery through its Whole Foods partnership, it still charges delivery fees in many areas, and the service is limited to certain locations. For many Prime members, groceries remain a secondary offering, with the service mainly used for fast shipping of non-grocery items. However, the convenience of bundling groceries with other Amazon benefits is gradually attracting more buyers.”