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Amazon’s new Haul store is a direct challenge to Temu, Shein and TikTok Shop
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Amazon’s new Haul store is a direct challenge to Temu, Shein and TikTok Shop

Amazon launched a new e-commerce store on Wednesday to compete with Temu, the Chinese platform known for its ultra-cheap goods. Haul, which was only available on Amazon’s app in a beta version, says it is offering products at “crazy low” prices, including $2 phone cases and a $5 pillow set.

The items are cheaper because they are imported directly from China, but they take longer to arrive than other goods sold on Amazon.