Jon Gruden has signed a multi-year deal with Barstool Sports, ESPN’s Adam Schefter reported early Thursday morning. The company announced the arrival of the former Buccaneers and Raiders coach a few minutes later with this video.

Gruden’s appointment comes three years after he was fired by the Raiders over leaked emails in which he used racist language. He has appeared more often in the media world lately, including a guest appearance Barstool’s Pardon My Take last month.

It’s not immediately clear what role Gruden will have at the company, but the details of that are less important than if he were to join a legacy brand, as he will simply become a character in the expanded Barstool universe that talks about football.

Gruden was a head coach in the NFL from 1998 to 2008 and then joined ESPN’s Monday night football in 2009 from 2017. He returned to the sidelines for another spell from 2018, before eventually being ousted in 2021.