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How to get a free reusable red cup from Starbucks today
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How to get a free reusable red cup from Starbucks today

The long-awaited red cup promotion at Starbucks is back.

Every year, the coffee conglomerate celebrates the cold weather season with a special offer for customers who place select Christmas-themed orders.

While supplies last, Starbucks customers can get their hands on this year’s festive cup holder, which is made from 95 percent recycled materials. This year’s cup is decorated with candy cane print ornaments and a white sippy cup top.

To get a red cup today, customers must purchase one of the coffee chain’s holiday drinks in any size. This can be done in-store, at a drive-thru or via the Starbucks app for pickup or delivery.

The list of participating holiday drinks includes: Apple Crisp Nondairy Cream Chai Tea Latte, Apple Crisp Oatmilk Macchiato, Apple Crisp Oatmilk Shaken Espresso, Caramel Brulée Latte, Chestnut Praline Latte, Cran-Merry Orange Refresher, Cran-Merry Drink, Cran-Merry Lemonade Refresher , Gingerbread Oat Milk Chai, Hot Chocolate, White Hot Chocolate, Peppermint Hot Chocolate, Peppermint White Hot Chocolate, Pecan Crunch Oat Milk Latte, Peppermint Mocha, Pumpkin Cream Chai Tea Latte, Pumpkin Cream Cold Brew, Pumpkin Spice Latte, Salted Pecan Crunch Cold Brew and Sugar Cookie Almond Milk Latte.

Customers who order via the Starbucks app can have their reusable red cup delivered for free. Additionally, the $1.99 delivery fee will now expire until November 17th.

If customers bring their cups or another reusable cup to their local barista to fill with their drink order, they will receive a 10 cent discount.

Earlier this month (November), Starbucks announced the return of a nostalgic part of their coffee service. Starbucks CEO Brian Niccol said baristas would once again hand-write customers’ names in Sharpie on coffee cups in a bid to win back and expand their customer base by incorporating the “human touch.”

Previously, customers received their orders with a printed card that was stuck to the outside of cups and bags. However, before the company switched to the sticker system, Starbucks baristas were known for writing names in black block letters.

As Starbucks’ reusable red cup day continues, Niccol confessed that the company would cut back on promotional offers and discounts offered to reward customers as its “2023 financial results were very disappointing.”

“It is clear that we need to fundamentally change our strategy to win back customers and return to growth,” he continued.

Yet Starbucks no longer charges customers extra for non-dairy milk. Anyone who wants to make their drink with soy, almond, oat or coconut milk pays the same price as for dairy products.