It’s Red Cup Day at coffee giant Starbucks, an unofficial holiday for Java fans who enjoy discounts and rewards.

Here’s how it works: Stop by any participating Starbucks store on Thursday and receive a free holiday-themed 16-ounce reusable red cup when you purchase any of the coffee chain’s special seasonal drinks.

Eligible drinks include:

Apple Crisp Nondairy Cream Chai Tea Latte Apple Crisp Oatmilk Macchiato Apple Crisp Oatmilk Shaken Espresso Caramel Brulée Latte Chestnut Praline Latte Cran-Merry Orange Refresher Cran-Merry Lemonade Refresher Cran-Merry Drink Gingerbread Oat Milk Chai Hot Chocolate Pecan Crunch Oat Milk Latte Peppermint Hot Chocolate Peppermint Mocha Peppermint White Hot Chocolate Pumpkin Cream Chai Tea Latte Pumpkin Cream Cold Brew Pumpkin Spice Latte Salted Pecan Crunch Cold Brew Sugar Cookie Almond Milk Latte White Hot Chocolate What do you get besides a free cup?

Customers who return their red cups to Starbucks locations will receive a $0.10 discount on their orders. Starbucks Rewards members who use the Starbucks app To order drinks, you’ll get 25 bonus stars, which Starbucks says are worth up to $1. The coffee giant notes that customers can bring any form of reusable cup to redeem the discounts.

Starbucks added that it is encouraging customers to use reusable cups to achieve its stated goal of reducing waste by 50% by 2030.

The promotion is also a way to drive traffic to the company’s stores some consumers seem to be losing their taste for its Joe brand. The retailer launched its signature Pumpkin Spice Latte drink earlier than ever this year, amid declining store traffic and a decline in sales.

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