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Red Lobster CEO Says Endless Shrimp Will Never Come Back Because ‘I Know How to Do Math’
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Red Lobster CEO Says Endless Shrimp Will Never Come Back Because ‘I Know How to Do Math’

Red Lobster is trying to turn the tide in the post-bankruptcy era. In May, the casual seafood restaurant chain filed for Chapter 11 bankruptcy after closing dozens of restaurants, giving it time to address “several financial and operational challenges,” former CEO Jonathan Tibus said in a statement.

One of Red Lobster’s biggest blunders was its endless $20 shrimp promotion. Although the deal caused a stir among customers, the company suffered millions in business losses. And Red Lobster’s new CEO Damola Adamolekun warned customers not to hold their breath for the promotion to make a comeback.

It is “because I know how to do math,” Adamolekun said TODAY in an interview on Monday. Red Lobster did not immediately respond Fortune‘s request for further comment.

@ugh_madison I could only stay for four and a half hours, but I think I got my $27 worth. I wish I had 2 crab cakes and 3 lemon drops to go with my endless red lobster shrimp! #redlobster #champion ♬ original sound – ugh madison

At just 35 years old, Adamolekun was also named after him FortuneThe inaugural list of the 100 Most Powerful People published this week is based on company size and health, innovation, influence, trajectory and impact. Adamolekun, who is number 89 on the list, has always been completely dedicated to his career.

“My life is my work. My work is my life,” he said Fortune in 2023 when he was CEO of Asian-fusion restaurant chain PF Chang’s.

@fortune Red Lobster’s new CEO told Fortune in 2023 that he doesn’t believe in work-life balance. #redlobster #redlobsterrestaurant #food #foodtok #ceo #worklife #worklifebalance #routine #balance #wlb #advice #leadershipadvice #fortune #interview #csuite #news #businessnews #success #successtick #successtips #successstory ♬ original sound – Fortune Magazine

This summer was Adamolekun’s chance to take on a new challenge. He became CEO of Red Lobster in August, just months after the company filed for bankruptcy. While the endless shrimp debacle certainly hasn’t done the food chain any favors, Adamolekun admits these weren’t the only problems the company faced.

“This was not one decision that led us, the company, to bankruptcy,” Adamolekun said TODAY. “I think if a company is successful, it is fundamentally important to remember what made them successful.”

Since taking the helm at Red Lobster, Adamolekun has committed to containing the seafood chaos caused by the endless shrimp fiasco by doing exactly what he was referring to: getting back to what made the company successful in the first place.

“This is, without exaggeration, one of the most important companies in American history,” Adamolekun said CNN. “There have certainly been big mistakes made in recent years.”

What Adamolekun is doing to revive Red Lobster

Adamolekun is behind a $60 million plan to prevent the seafood chain from drowning again and has begun filling his C-suite with restaurant industry veterans. His vision is to “inject more energy” into the restaurant locations, Adamolekun said TODAYthrough new lighting, music and decor. All in an effort to improve and renovate current restaurant locations, which includes fixing broken HVAC systems, torn carpets and seating, and ensuring that more locations don’t close in the future – an impact that will be felt “immediately” should be, he says. told CNN in October. Currently, there are 545 Red Lobster locations.

“We expect you to feel like you’re being transported to a new place,” he said TODAY.

Adamolekun also said he wants to reduce the check for customers, making it more affordable to dine at Red Lobster. “We have to offer the best deal for the best lobster because we have the best product,” Adamolekun says TODAY.

While Adamolekun had previously said he would trim the menu to make the company financially and operationally healthier — as well as to help frontline workers like servers and cooks — he this week unveiled a number of new and reintroduced items to the lineup.

The comeback of one menu item is expected to pique the restaurant chain’s interest: hush puppies, which will return with new items such as bacon-wrapped sea scallops, lobster bisque, lobster pappardelle pasta, grilled mahi and parmesan-crusted chicken. Still, some items will be removed, which will reduce the number of menu items by 20%, Adamolekun said.

“A few years ago there was an uproar on social media about the removal of the hush puppies,” Adamolekun said TODAY. “So that comes back. I expect we’ll be rushing into our restaurants because we’re bringing back the hush puppies.”

How many degrees of distance are you from the most powerful business leaders in the world? Find out who made our brand new list of the 100 Most Powerful People in Business. And learn about the metrics we used to create it.