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Shop Amazon, Walmart and Target for early deals
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Shop Amazon, Walmart and Target for early deals


Black Friday seems to be more of a Black November, as deals start early at major retailers like Walmart, Target, Best Buy, Staples and Amazon.

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Black Friday may still be a few weeks away, but early deals and big sales plans are already being announced by popular retailers like Amazon, Walmart and Target.

Thanks to changing consumer trends, sales once reserved for a single day or the weekend after Thanksgiving have expanded into the weeks leading up to and following the holiday, giving consumers more opportunities to develop their holiday plan of attack and close more deals.

Whether you’re looking for the latest tech, toys and goodies for the little ones in your life, or a great price on fashion and beauty products you’ve been putting off buying, early savings events and Black Friday flash sales, these are some of the best times to cross items off your list.

Here’s our guide to preparing for Black Friday, including when and where to shop popular deals.

When is Black Friday 2024?

Black Friday takes place the day after Thanksgiving, this year Thursday, November 28, which means the shopping holiday falls on Friday, November 29.

What is Black Friday?

Black Friday is known as one of the biggest shopping and sales events of the year. The event takes place the day after Thanksgiving and is said to have been titled “Black Friday” in the 1950s, when Philadelphia police coined the term to describe the chaos they observed thanks to suburban shoppers flooding the city , USA TODAY previously reported.

In 1961, the name stuck in Philly, but did not spread nationally until the late 1980s, when retailers seized the opportunity to reframe the day as something more positive, coining the analogy that stores are not “in the red” (experienced financial shortfall) to the explosion in sales the day after Thanksgiving, which put them back in the black (being profitable).

Many still believe this is the real origin of the name Black Friday, according to previous USA TODAY reporting.

When does the Black Friday 2024 sale start?

As the preference for online shopping increases, retailers have started rolling out ‘Black Friday’ deals earlier, making them last longer, giving customers more time to make money. You can already find price cuts at a number of retailers, including Best Buy, Amazon, Walmart, Staples, BJ’s Wholesale Club, and Target. However, some of the biggest deals are usually reserved for the day itself.

When does Black Friday start on Amazon?

Amazon’s Black Friday Week starts on Thursday, November 21 and runs through Friday, November 29. Offers include up to 55% off select Amazon devices, including Amazon Fire Smart TVs, Kindles, Ring doorbells and Beats headphones. There’s also up to 50% off family denim from Levi’s and OROLAY clothing.

When does Black Friday start at Walmart?

Walmart launched its online early Black Friday deals on November 11, offering up to 70% off everything from cookware and beauty products to toys and clothing. The Black Friday deals are available in store from Friday, November 15 to Sunday, November 17.

A new round of Black Friday sales kicks off online on Monday, November 25 and in stores on Friday, November 29 at 6am local time.

Ahead of Black Friday, Walmart is also offering 50% off its annual membership to Walmart+, which gives users early access to deals, free shipping and delivery, Paramount+ streaming, fuel discounts and more benefits.

Walmart stores will be closed on Thanksgiving, but will open at 6 a.m. local time on Black Friday.

When does Black Friday start at Target?

Starting Sunday, November 3, Target will have weekly deals that will continue through the holidays. The first week of deals included up to 50% off floor care and headphones, plus up to 30% off baby gear and select home decor. Buy one get one 50% off toys including Teenage Mutant Ninja Turtles.

This week’s deals include 25% off Disney clothing, toys, bedding and decor; discounts on Apple products such as Airpods, iPads and Apple Watches; and 20% discount on Lego building sets.

Target will be closed on Thanksgiving. Stores will open at 6 a.m. local time on Friday, November 29, and stores will have extended hours from 7 a.m. to midnight from November 30 to December 23.

Contributing: Mike Snider, Olivia Munson, Gabe Hauari, USA TODAY