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Travis Scott sets new record for best-selling tour by a solo rapper
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Travis Scott sets new record for best-selling tour by a solo rapper

Travis Scott wrapped up the Circus Maximus Tour on Halloween after more than a year of cross-continental shows. According to figures reported to Billboard Boxscore, the trek grossed $209.3 million and sold 1.7 million tickets across 76 dates.

Those numbers are enormous without qualification, but in hip-hop they are monumental. No solo rapper has ever sold so many tickets on one tour. Jay-Z previously racked up two million tickets when he headlined the On the Run II Tour with Beyoncé in 2018. The only other unaccompanied rapper to report more than a million tickets on a single tour is 50 Cent on last year’s The Final Lap Tour. 1.1 million), in honor of the 20th anniversary of Get rich or die trying.”

Although the Circus Maximus Tour began in arenas, Scott alternated stadium dates as 2023 turned into 2024. First, in the midst of 43 arena shows in the US and Canada, he sold out SoFi Stadium in Inglewood, California (12 miles from downtown Los Angeles). And while his European leg started indoors, he packed stadiums in London, Cologne and Milan, selling more than 71,000 tickets in the latter city.

Stadiums followed in Sao Paulo, Mexico City, New York and throughout Oceania. The final nine shows of the tour in September and October generated 415,000 tickets, or 24% of the tour’s total attendance, despite only accounting for 12% of the trek’s shows.

Melbourne, Australia, was the biggest stop on Scott’s tour. Two shows on October 22 and 23 grossed $12.6 million and sold 115,000 tickets.

The scale of the Circus Maximus Tour – stadiums on four continents – is unprecedented in hip-hop. 50 Cent and Nicki Minaj, who each earned $100 million on their own tours over the past two years, played in North America and Europe. Drake, who has surpassed the nine-figure mark several times, only played in the US and Canada on It’s All a Blur. The language barrier for a particularly inclusive genre could mean extensive touring throughout Europe and Latin America is difficult, but Scott’s global hits and onstage spectacle helped translate his show to an international audience.

Even in the United States, Scott’s 2023-2024 stadium shows are groundbreaking for rappers. Eminem and Jay-Z have played similar venues, but the former toured with Rihanna and the latter performed alongside Beyonce and Justin Timberlake. Eminem and Jay-Z played stadiums together in 2010 during a commercial boom for both, but only two in Detroit and two in New York during The Home & Home Tour.

As a soloist, Eminem played two shows at Detroit’s Ford Field in 2003, plus a show in Hawaii in 2019. He is also a proven stadium sellout in Australia and New Zealand. 50 Cent has one reported solo stadium show in Sao Paulo.

Scott’s world tour improved on his previous outing in every way imaginable. Scott sold 53% more tickets per show on The Circus Maximus Tour than on Astroworld: Wish You Were Here in 2018-19 (22,494 vs. 14,692), played over 20 more shows (76 vs. 55) and had 65% more assignment per ticket ($122.46 vs. $74.43).

In total, the Circus Maximus Tour sold more than twice as many tickets as its predecessor (1.7 million vs. 808,000) and grossed more than three times as much ($209.3 million vs. $60.1 million).

The Circus Maximus Tour was in support of UtopiaScott’s fourth studio album. The set debuted atop the Billboard 200 and stayed there for four weeks, sending three songs: “Meltdown”, featuring Drake; “FEIN!”, with Playboi Carti; and “K-Pop” with Bad Bunny and The Weeknd – to the top 10 of the Billboard Hot 100.

Dating back to a sold-out show at the Fonda Theater in Los Angeles ($42,000; 1,200 tickets), Scott has grossed $275.3 million and sold 2.6 million tickets.