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Black Friday or Cyber ​​Monday? Which day has better holiday offers?
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Black Friday or Cyber ​​Monday? Which day has better holiday offers?

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  • Although historically different events, Black Friday and Cyber ​​Monday sales now often overlap.
  • Many retailers are offering Black Friday deals early, both online and in stores.
  • Cyber ​​Monday deals are expected to be live all weekend and into Monday.

The ultimate shopping weekend is almost here.

A record 183.4 million people plan to shop in stores and online between Thanksgiving Day and Cyber ​​Monday in 2024, up from the previous record of 182 million in 2023, according to an annual survey by the National Retail Federation.

Black Friday still reigns supreme, the survey found, with 131.7 million people (72%) reporting plans to do their grocery shopping that day. This is followed by Cyber ​​Monday, when 39% of respondents, or 72.3 million people, plan to go shopping.

The top reason shoppers are still so committed to cashing in on the official shopping holidays are deals that are “too good to pass up,” according to 57% of people, followed by a love of tradition, according to 28% of respondents .

With so many millions planning to do most of their shopping in about four days, the question arises: Is some day better than others for shopping? Which shopping holiday comes out on top in the match between Black Friday and Cyber ​​Monday? Here’s what you need to know.

What is Black Friday? When is Black Friday 2024?

Black Friday takes place the day after Thanksgiving, this year Thursday, November 28, which means the shopping holiday falls on Friday, November 29.

It is believed to have been given the title “Black Friday” in the 1950s, when Philadelphia police coined the term to describe the chaos they observed thanks to suburban shoppers flooding the city, USA TODAY previously reported .

In 1961, the name stuck in Philly, but did not spread nationally until the late 1980s, when retailers seized the opportunity to reframe the day as something more positive, coining the analogy that stores are not “in the red” (experienced financial shortfall) to the explosion in sales the day after Thanksgiving, which put them back in the black (being profitable).

What is Cyber ​​Monday? When is Cyber ​​Monday 2024?

Cyber ​​Monday takes place on the first Monday after Thanksgiving. This year it falls on Monday, December 2.

It originated as a sort of response or addition to Black Friday and eventually became equally lucrative for retailers. The official term was coined in 2005 by the National Retail Federation, when the organization noticed an influx of online shopping on the Monday after Thanksgiving, as people returned to work and used their – at the time – faster internet connections at the office than at home to boot. . on their holiday lists.

As with Black Friday, retailers took advantage of this by turning it into a full-fledged sales event, this time focused on online shopping and sales.

Black Friday vs. Cyber ​​Monday: Which is Better?

Black Friday and Cyber ​​Monday were once two different events, especially when brick-and-mortar stores and in-store flash sales were more popular.

However, between online shopping becoming the year-round favorite way for many consumers to hunt for deals and the now popular practice among retailers of making money by extending shopping holidays into multi-day events, these two are more or less with become intertwined. And the COVID-19 pandemic has likely managed to shift some of the last of the in-store inventory to the digital space.

The shopping holidays now often blend into each other without any real break, such as Amazon’s Black Friday Week, which ends on November 29 and segues directly into the Cyber ​​Monday sale from November 29 to December 2. While the deals are labeled as They are part of two different events and act as one long sale.

In some cases, the same sale can simply be carried over to the “new” holiday promotion and rebranded. In other cases, stores may choose to save certain sale types for one day or another. So even though Black Friday and Cyber ​​Monday have become more or less the same, make sure you pay attention to the official sale dates of the items you buy. really want.

Top Black Friday deals

As the preference for online shopping increases, retailers have started rolling out ‘Black Friday’ deals earlier, making them last longer, giving customers more time to make money. You can already find price cuts at a number of retailers, including Best Buy, Amazon, Walmart, Staples, BJ’s Wholesale Club, and Target. However, some of the biggest deals are usually reserved for the day itself.

Amazon’s Black Friday week started on November 21st and runs until Friday, November 29th. Offers include up to 55% off select Amazon devices, including Amazon Fire Smart TVs, Kindles, Ring doorbells and Beats headphones. There’s also up to 50% off family denim from Levi’s and OROLAY clothing, along with thousands of other deals.

Walmart launched its online early Black Friday deals on November 11, offering up to 70% off everything from cookware and beauty products to toys and clothing.

Top Cyber ​​Monday Deals

Like Black Friday, Cyber ​​Monday expanded its domain in one day.

The biggest deals from retailers like Amazon, Best Buy, Target, and Walmart are often reserved for Cyber ​​Monday itself, but are also often available for at least two days, if not a full “Cyber ​​Week.”

Amazon’s Cyber ​​Monday event kicks off before the day itself, starting on Friday, November 29 and running through Monday, December 2. As usual, sales are varied, including up to 50% off technology including JBL headphones and Eufy security cameras, 55% off Zinus mattresses, 40% off select Bissell and Tineco vacuums and 20% off Stanley drinkware.

Target’s Cyber ​​Monday event usually starts on the Sunday after Thanksgiving and runs through Cyber ​​Monday, which means this year it will likely start on Sunday, December 1 and last through Monday, December 2. Target’s sale includes the Apple AirPods Pro 2 for $189.99, the Keurig K-Mini for $59.99, the Amazon Fire TV Stick 4k for $24.99, and the Apple Watch SE for just $199. 99.

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