Like many of its fast-food rivals, Subway has tried to lure price-conscious customers back to restaurants this year by rolling out big sub discounts and other promotions. But less than a month after the debut of its latest new meal deal, the sandwich chain is already ending the promotion.

Subway is canceling its $6.99 meal deal this week Restaurant Business Magazine, who viewed a company message notifying operators of the change. Customers will no longer be able to order the meal in restaurants from Wednesday 27 November, although the deal will remain available as a digital offer until 26 December.

I taste-tested every subway breakfast and the best was rich and hearty

The $6.99 Meal Deal officially launched on November 3 and offers customers any chef-crafted or custom 6-inch sub, a small fountain drink and the choice of chips or two regular cookies. To replace the meal deal, Subway is launching a new digital offer on Wednesday that gives 20% off every sub. The company expects the digital deal to last through January 5.

The reason for the exchange? Per Restaurant business magazineSubway said its $6.99 meal deal did not perform as well as expected.

“The Meal Deal is designed to increase traffic, revenue and ultimately profitability at the restaurant level, and achieved these objectives during the market test,” the message to Subway operators read. “While the national Meal Deal promotion is delivering the expected number of daily redemptions, overall the promotion is not delivering the expected results.”6254a4d1642c605c54bf1cab17d50f1e

Subway said when it first announced the promotion that it would remain available through the last week of December. However, the cancellation at the restaurant this week will mean it will be taken off the menu about a month early.

I tried 10 classic subs at Subway and the best one was tasty and filling

In a statement shared with Eat this, not that!A Subway spokesperson did not immediately confirm the change. However, they did acknowledge that the company will adjust its value offering when it is the right move for the company.

“Subway’s approach to value is thoughtful and strategic, using data to balance consumer needs while protecting franchisee profits,” the statement said. “We continually test new value platforms aimed at driving profitable traffic and encouraging repeat visits. We take feedback and data seriously, and when necessary, we quickly adjust course to ensure we’re doing what’s best for our franchisees, guests and overall operations.”

Zoe Strowski