Some stores open early and close late, and in the past people have even camped overnight to get the best deals on their desired products. Fortunately, you can shop from the comfort of your own home and make excellent savings online.

When is Black Friday 2024?

This year Black Friday stands out Friday November 29, with Cyber ​​Monday on December 2.

But with the sales event getting bigger every year, many brands have already launched their Black Friday sales, so you can get in early.

When does the Black Friday 2024 sale end?

Black Friday sales usually run throughout the weekend, with most ending at midnight (or 11:59 to be precise) on Monday, December 2 (also known as Cyber ​​Monday). That gives you four days to withdraw your favorite savings.

Some brands even offer freebies if you spend a certain amount over the weekend, so it’s worth checking out what’s on offer to wrap yourself a stocking filler or gift this Christmas.

And while most deals end at midnight on Monday, others extend into what’s sometimes called Cyber ​​Week, lasting well into the first week of December. So do your research if you are interested in a particular seller.

Which Black Friday sales are already live?

There are plenty of Black Friday deals going on already, including on some of our favorite brands. As well as picking our best buys from Marks and Spencer, John Lewis, The White Company, Amazon and more, we’ve also rounded up our top deals on beds, homeware, luggage and more.

So whether you’re looking for a new coffee maker or vacuum cleaner, want to score some fashion deals ahead of the festive season or want to upgrade your beauty routine, there’s something for everyone this Black Friday.

How we find the best Black Friday deals

In the run-up to Black Friday weekend, we’ve scoured all your (and our) favorite brands every day to find the best deals, including everything from the best-selling air fryers to the top-rated vacuum cleaners – all with the Good Housekeeping Institute Seal of Approval or personal recommendations from Good Housekeeping’s expert shopping editors.

It can be an overwhelming sale because there is so much on offer, so it’s a good idea to make a wish list (and stick to it!) to avoid overspending, especially if you’re giving something as a gift. For more tips on how to shop the sales like a pro, visit our complete guide.

Are Black Friday deals really value for money?

If you’re not convinced the savings are as good as they seem, it’s worth doing some research. For example, if you want to buy something on Amazon, go to camelcamelcamel.com, where you can see the full price history of the product on the site. Comparison sites such as PriceSpy show you the cheapest website where you can buy a product and Google Shopping compares prices from different retailers.

But if you don’t have time to do the research, don’t worry. We’re constantly monitoring deals during sale periods, including Prime Days and the January sale, so we know there’s a good saving when we see one and we only highlight the real bargains.

However, the fact that a product is heavily discounted does not necessarily mean that it is good value for money. That’s why we’re focusing our selections in our Black Friday 2024 coverage on products that have been approved by the Good Housekeeping Institute, rigorously tested in the lab and, where relevant, with our home panel, along with the personal picks of our editors.

More Black Friday deals from the Good Housekeeping team