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The Best Black Friday Deals Under $100, Backed by Our Expert Testing

Vaseline November 29, 2024

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We’ve tried everything on this list, and so many winners are on sale now

Black Friday has finally arrived and now’s the time to stock up on holiday gifts for everyone on your list (including yourself).

Since we test thousands of products, we’re well-versed in quality and performance, and we know that some best-sellers come at a cost. To help you save while you shop, we curated this list of our absolute favorites — including Shark vacuums, Levi’s jeans, and Crest whitening strips — that all ring in at under $100 right now.

Many of our proven winners have impressive deals at various online stores, including Amazon, Walmart, and Target, for up to 67 percent off. The savings are so impressive, you’ll want a second (digital) cart.

Best Black Friday Tested Deals Overall

Related: The 92 Best Black Friday Deals Happening Now: Apple, Dyson, Spanx, and More

Considering some new fall denim? One of our favorite pairs of Levi’s jeans is going for $35. Or stock up on one of our go-to skincare hacks while it’s under $20 per bottle.

Of course, even further Black Friday savings can be found when you sign up for memberships at Nordstrom, Amazon, and Walmart, to name a few. Whatever you’re shopping for, we’ve expertly crafted this list with our vetted and tested picks, all for under $100.

Best Black Friday Tested Deals Under $25

In the spirit of savings, don’t overlook these under-$26 deals this Black Friday. We rounded up a list of mega-affordable finds from Apple, Neutrogena, Courteney Cox’s Homecourt, and more that would make a great stocking stuffer or white elephant gift.

Apple AirTag

Apple AirTags have proven themselves in two of our tests, as one of the best luggage trackers and dog GPS trackers. The nimble tracking device is compact, water-resistant, and easily pairs with existing Apple devices via the Find My app for accurate and efficient tracking.

e.l.f. Complexion Duo Brush

This durable blending brush from e.l.f. has domed bristles that skillfully blend makeup across your skin, which helped it earn a spot among our best foundation brushes.

Beams Motion Sensing LED Spotlight

This stealth outdoor light doubles as a motion detector — it can sense movement from 30 feet away, ideal for spooking away critters in your yard. Plus, it provides light without absolutely blinding you if you step outside.

Neutrogena Rapid Tone Repair Dark Spot Corrector

With an assist from retinol, this dark spot corrector’s formula is ideal for those looking for anti-aging effects. In our test, it brightened our tester’s skin tone and was a great choice for spot treatments as well as all-over coverage.

Playtex 18-Hour Minimizer Bra

If you need a few inches back on your chest, consider a minimizer bra like this option from Playtex: It reduced our tester’s chest size by 1.5 inches. Plus, the stretchy material is breathable and provides ample support and comfort.

Bagsmart Toiletry Bag

Planning a post-holiday escape? A reliable toiletry bag is essential. This bag’s hanging design allows you to view all your cosmetics easily, and the water-resistant material is ideal for spill-prone products.

More Deals Under $25

Related: The 100+ Best Amazon Black Friday Deals, Sourced by Our Shopping Experts

Best Black Friday Tested Beauty Deals

Often the beauty industry confounds quality with price — and while some luxury brands can certainly cost you, we’ve tested hundreds of high-quality beauty products that sit well under $100.

Our testing team trials beauty finds that solve problems, such as the best shampoos for thinning hair and anti-aging products, as well as those that amp up your natural beauty, like false eyelashes. And right now, many of our favorite tools, serums, and hacks are majorly discounted for Black Friday.

Conair Double Ceramic 1-Inch Curling Iron

This budget find was among the best curling irons we tried thanks to its ample heat settings — 30 to be exact — and impressive performance creating classic curls. It can be used on various hair types and has an automatic shut-off function for convenience.

Chillhouse Chill Tips Signatures Press On Nails Kit

We’ve extensively tested press-on nails, and recently Oprah named one of our top picks, Chillhouse Chill Tips, a favorite of hers. Our staff writer also reviewed these nails and said: “Each nail has (…) a realistic curve (that) allows it to sit flush against my natural nail.”

CeraVe Hydrating Facial Cleanser

This CeraVe cleanser completely impressed us in our tests. The gentle formula expertly removes makeup and debris from your skin with nourishing ingredients that also restore moisture to your skin barrier.

Crest 3D Whitestrips Sensitive Teeth Whitening Kit

This Crest whitening treatment showed dazzling results after just two weeks of use. Sans trays or drippy solutions, these strips are compact for travel and mess-free. Plus, the formula works for those with sensitive gums.

CoverGirl Lashblast Mascara

This mascara checks all the boxes: It volumizes (top and bottom lashes), dries quickly, holds throughout the day, and doesn’t smudge, flake, or clump. We found it easy to apply and remove, and we were so impressed with how dramatic our lashes looked.

Maybelline Instant Age Rewind Eraser Concealer

We set out to find the best drugstore concealers and named this pick from Maybelline as the best mature-skin-friendly option. Its sponge applicator lets you easily dab the product into your skin, while the creamy formula masks dark spots without settling into fine lines.

Lancôme Drama Liqui-Pencil

When we compared the best eyeliners for older women, this silky waterproof eyeliner from Lancôme glided along our tester’s lash line without tugging at delicate skin. Its soft yet richly pigmented formula stays in place and is safe for sensitive eyes or contact lenses.

More Beauty Deals

Related: I’m a Product Tester — These Are My Favorite Black Friday Deals I’ve Personally Tested This Year

Best Black Friday Tested Kitchen Deals

Whether you’re a home chef or just like to display your Dutch oven for kitchen ambiance, quality cookware and countertop appliances can add up. That’s why we gathered a few proven products from top brands like Cuisinart, KitchenAid, and Lodge that you can buy for less this Black Friday.

KitchenAid Go Cordless Personal Blender

Whether making smoothies for one or bartending for a group of friends, this cordless blender makes things easy. During testing, we found that it’s the perfect size for small batches, and since it’s cordless, you can easily bring it along wherever you go.

Farberware Dishwasher Safe Nonstick Cookware Pots and Pans Set

This cookware set stood out during testing, and its value is even more impressive now that it’s on sale for Black Friday. The set is lightweight and comprehensive, so you’ll have all the right pieces to start cooking in no time.

Cuisinart Soho Single-Serve Coffeemaker

This small but mighty coffee maker makes a steaming cup of coffee in under 90 seconds. It’s easy to use, compact, and earned top marks as a solid buy in our single-serve coffee maker test.

Presto Pizzazz Plus Rotating Oven

With this pizza oven, you’ll love pizza night more than ever. This is one of the best (and least expensive) indoor pizza ovens we tested. It’s lightweight, portable, and cooks pies evenly thanks to the rotating tray.

Chefman 4.5-Liter Deep Fryer

This deep fryer is perfect for beginners cooking up their first batches of fries, wings, and doughnuts. Its compact size makes it super easy to store and wash in the dishwasher, and it did a solid job of frying a batch of homemade chips during our testing.

Lodge Seasoned Cast Iron Square Grill Pan

We set out to find the best grill pans, and this one earned the top spot, thanks to its consistent performance in cooking various foods. Zucchini, grilled cheese, pork chops, and hamburgers — we’ve used this grill pan to cook it all.

More Kitchen Deals

Related: Martha Stewart’s Furniture, Decor, and Kitchenware Are Up to 51% Off for Black Friday

Best Black Friday Tested Home Deals

Keeping up your home can be expensive, but there are ways to save on décor, maintenance tools, and more this Black Friday. Whether preparing for the holidays and needing an air mattress or artificial Christmas tree or bracing for cold weather with space heaters and cozy duvet covers, — we know which products you should pick up, as we tested them in our homes.

National Tree Company Artificial Slim Christmas Tree

Consider adding one of our top-rated artificial Christmas trees to your home this year. This slim tree comes unlit, with sturdy and realistic-looking branches that can hold even heavy ornaments.

Black+Decker Dustbuster Handheld Vacuum

Following six months of testing, this handheld vacuum continues to exceed expectations of performance, suction, battery life, and more — even with hour-long cleaning projects.

Bestway Tritech Air Mattress

Holidays mean extra guests, and this reliable air mattress is a good option for extended family and friends who might be staying with you. It proved lightweight yet sturdy against rips, and we found it quite comfortable to sleep on.

Ashler Faux Fur Rug

This faux fur run is a soft landing spot for your feet when stepping out of bed, and it held up well in our tests. The fur was realistic yet durable when faced with washes and vacuuming, and six months later, the texture remains unchanged.

Honeywell ThermaWave 6 Space Heater

A reliable space heater makes a big difference when keeping larger rooms warm in the winter. This Honeywell model heats large rooms faster than other models we tested and has four temperature settings and multiple safety features to avoid any potential overheating.

Bare Home Bedding Duvet Cover

After six months of use, this duvet cover still feels luxurious, washes well, and stays in place on top of our tester’s comforter thanks to the inner ties and zipper closure.

Catit Jumbo Hooded Cat Litter Pan

With the help of our acutal pet cats, we tested 46 cat litter boxes, and this hooded option proved the absolute best thanks to its smart design: a privacy hood, carrying handle, and built-in bag anchor for swift cleanup.

More Home Deals

More of the Best Black Friday Deals

We’re not done sharing the best deals on things we tested. We tried over 1,800 products this year, so we have plenty more recommendations.

Including top-performing tech, like the best video doorbell we found, and fashion finds we can’t stop wearing, keep shopping for more of our favorites below. We even found deals on some our favorite brands, such as Lululemon, Béis, and Spanx.

Kasa Indoor Pan/Tilt Smart Security Camera

Keep an eye on your furbaby with one of the best pet cameras we tested. This indoor security camera impressed us with its 360-degree views, two-way audio, and night vision.

Link Smart Pet Wearable

We tested over a dozen dog GPS trackers, and this one is our favorite selection for large dogs. Its location tracking is precise, and it even monitors health data, such as steps and miles traveled.

Levi’s Wedgie Straight Jeans

We tried these jeans on different body types, and the durable fabric and comfortable stretch were memorable. These jeans earned a spot as one of our favorites, and we loved that they accentuated curves and lifted the booty.

Arlo Video Doorbell 2K

The Arlo doorbell is the absolute best video doorbell we tested. Its audio and video quality helped it beat out Blink, Ring, and Eufy doorbells.

Blavor Solar Power Bank

This durable power bank is one of our top portable chargers. It’s chock-full of thoughtful details, including a built-in flashlight, multiple charging ports, and wireless charging capabilities.

Aeezo 10.1-Inch Digital Picture Frame

With our favorite digital picture frame, you can put all your treasured moments on display. It has a clear picture quality and user-friendly app controls, which were super easy to use (even for our loved ones who aren’t tech-savvy).

Maidenform Wear Your Own Bra Singlet Fajas Shapewear

This shapewear bodysuit is smoothing, breathable, and designed with potty breaks in mind. That’s why it’s one of the best shapewear options on the market.

More Tested Deals

These 50 deals are just a smattering of the thousands of products we stand by, many more of which you can find on sale during Black Friday. But don’t let the clock run out while you decide — stock up on proven and recommended products while prices are slashed.

Why Trust PEOPLE?

Madison Yauger is a PEOPLE shopping editor with a decade of journalism experience and a penchant for shopping online to find the best deals. She’s always looking for cozy sweaters, bookish finds, and anything she can spoil her pup with.

Genevieve Cepeda is a staff shopping writer at PEOPLE who specializes in uncovering the best fashion and beauty products. She loves hunting down a good deal, and this Black Friday, she’ll be picking up the best gifts for her loved ones.