Black Friday is officially here, and if you need a new smartwatch or are looking for the perfect tech-friendly gift for everyone in your life, it’s your lucky day. Retailers are currently discounting a handful of Apple models, including the Apple Watch SE, which is currently on sale for its lowest price ever. Read more about why it’s one of the best smartwatches of 2024 and why it’s an excellent choice if you’re new to the smartwatch game.

I’ve found, vetted, and written about every Apple Watch deal I recommend below. I worked with NBC Select editors to finalize the live list, which I regularly update during Black Friday to reflect the most up-to-date prices.

To learn more about our editorial team and how we choose products, check out this page.

Apple Watch SE (2nd generation)

Lowest price ever

Average rating of 4.4 stars from 618 reviews on Amazon

The Apple Watch SE costs significantly less than other models, but you can still text, make calls, use Siri, and listen to music and podcasts right from your wrist. It can also be linked to Apple’s Health and Fitness apps to track exercise performance, sleep quality, heart rate and more. The battery lasts up to 18 hours and is water resistant to 50 meters, according to Apple.

“The Apple Watch SE is an excellent first smartwatch – it was mine,” says NBC Select reporter Harry Rabinowitz. “It is much cheaper than Apple’s other wearables, but still has almost all the same features. I’m particularly impressed with the watch’s exercise tracking: it can track 20 different exercises, including indoor and outdoor running, with useful statistical monitoring such as heart rate zone and pace. It syncs seamlessly with your iPhone, so in my experience it’s a breeze to set up.”

Why trust NBC Select?

I’m a freelance writer for NBC Select, covering deals and sales for more than two years. To assess the quality of this Apple Watch deal, I made sure it’s at least 20% off and that it’s a highly rated item with an average rating of at least 4.0 stars from hundreds of reviews. I also ran it through price trackers like CamelCamelCamel to make sure it’s the lowest price in at least three months.