Black Friday is officially here and Apple is offering remarkable deals during the event. You’ll also find sales on smartwatches, TVs, technology and more, many of which run through Cyber ​​Monday.

I covered retail events for years as a tech reporter for NBC Select and use Apple products every day. I spent weeks sifting through discounts to find the best Black Friday Apple deals that are actually worth shopping for – deals that I would buy myself. Every product I recommend below is highly rated and, when possible, I run deals through price trackers to ensure they are the lowest price in at least three months. I will update this list regularly during Black Friday.

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Best Black Friday Apple deals

I’ve found, vetted, and written about every deal I recommend below. I worked with NBC Select editors to finalize the live list, which I regularly update during Black Friday to reflect the most up-to-date prices.

To learn more about our editorial team and how we choose products, check out this page.

Apple AirPods Pro 2

Average rating of 4.6 stars from 10,694 reviews on Amazon

Apple’s AirPods Pro 2 are among the best wireless earbuds that an iPhone user can buy. They have excellent sound quality, noise cancellation and transparency modes, and get up to six hours of listening time without the case. We’ve used them for phone calls, work, commuting, flights, sports and everything in between: they’re comfortable and capable wherever you take them.

Apple iPad (10th generation)

Average rating of 4.7 stars from 951 reviews on Amazon

Lowest price ever

If you’re buying your first ever tablet, I’d recommend this. The 10th generation iPad improves on the previous model in almost every way: a larger detailed screen, a higher megapixel camera, dual stereo speakers, and a faster internal chip. Moreover, it is available in four vibrant colors.

Apple Watch SE (2nd generation)

Average rating of 4.4 stars out of 758 reviews on Amazon

Lowest price ever

The Apple Watch SE was my first smartwatch: it syncs easily with your iPhone and has almost all the same features as the more expensive Apple Watch Series 10 and Apple Watch Ultra 2. You can use it to track notifications, exercise, sleep and health stats , all visible in the Apple Health and Fitness apps.

Apple AirPods Max (Lightning)

Average rating of 4.3 stars from 79,274 reviews on Amazon

Over-ear headphones like these AirPods Max can deliver more detailed sound, more powerful noise cancellation, and longer battery life than most earbuds. NBC Select editorial project manager Rebecca Rodriguez has had these AirPods Max for more than two years. They’re the best headphones she’s ever owned, but work best if you own other Apple devices.

Apple MacBook Air 13” (M3)

Average rating of 4.6 stars from 301 reviews on Amazon

Lowest price ever

If I was looking for a new laptop, I would jump at this deal in a heartbeat. Apple’s MacBook Air is a fantastic laptop, especially for travelers and students looking for a compact, lightweight computer to carry in their backpack. This model has a battery life of up to 18 hours and has improved performance over previous models thanks to Apple’s newer M3 chip and 16 GB of memory (up from 8 GB).

Apple Watch Series 10

Average rating of 4.6 stars from 519 reviews on Amazon

Lowest price ever

The Apple Watch is one of our favorite smartwatches, and this latest model has made a few improvements over the already excellent Apple Watch Series 9. The screen is brighter when you look at it from a different angle, meaning it’s easier to is to check the time or get a notification when you look at your wrist without turning the watch directly towards you. It also has new swimming functions such as a depth gauge and water temperature sensor.

Apple iPad (9th generation)

Average rating of 4.9 stars out of 28,875 reviews at Best Buy

This 9th generation iPad was discontinued earlier this year, so it’s scarce and deeply discounted for Black Friday. It can handle the basics of tablets: scrolling through cooking recipes, streaming TV and video chatting with friends. It lacks the dual-sided speakers of newer iPads like the iPad 10th generation and iPad Air, but it is the cheapest iPad on the market (for now).

Best Black Friday Apple accessory deals:

Apple 35W Dual USB-C Power Adapter

Average rating of 4.7 stars out of 338 reviews on Amazon

Lowest price ever

Why charge one device when you can charge two at the same time? This power adapter has two USB-C ports to charge smaller devices such as iPhones, iPads or AirPods. The prongs can be folded into the stone, making it more compact for storage and travel.

Best Black Friday Beats deals:

Apple acquired Beats in 2014 and has been selling the brand’s products in its stores ever since.

Beats Solo 4 wireless on-ear headphones

Average rating of 4.5 stars from 2,591 reviews on Amazon

A notable feature of these on-ear headphones is the whopping 50 hours of battery life and fast charging. Just plug it in for about 10 minutes and you’ll get up to 5 hours of battery life back, according to the brand. You can also play audio wirelessly via Bluetooth or by connecting a USB-C cable for high-resolution playback. Like most Beats headphones, they are compatible with both iPhone and Android devices. However, they are not noise canceling.

Best Black Friday Apple Sales

Here are the top Apple Black Friday sales you need to know about. Please note that not every brand item is discounted as described below.

1. Amazon: Up to 32% off Apple earbuds, smartwatches and more
2. Best buy: Up to 54% off Apple and Beats headphones, Apple computers and more
3. Walmart: Up to 50% off Apple and Beats headphones

How I found the best Black Friday apple offers

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I’ve also included products tested by the NBC Select staff, including the winners of the Giftable Tech Awards. Most of the deals I recommend have a discount of at least 20% and are highly rated with an average rating of at least 4.0 stars. Where possible, I’ve run deals through price trackers like CamelCamelCamel to ensure products are at the lowest price for at least three months.

Why trust NBC Select?

I’m a reporter for NBC Select who has been covering deals and sales for more than two years. I’m a tech expert who’s tried and tested the best fitness trackers, wireless earbuds, smart home hubs and more. For this piece, I researched early Black Friday deals at retailers to find notable deals on Apple products and accessories.