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The stores with the biggest discounts on Black Friday this year
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The stores with the biggest discounts on Black Friday this year

COLUMBUS, Ohio (WCMH) – A new report has revealed the stores offering the biggest discounts on Black Friday this year.

Personal finance company WalletHub analyzed more than 4,300 deals from the Black Friday ads of the 13 largest US retailers. The website calculated the average discount each retailer is willing to offer and weights it against the original price to give more credit to stores that mark down expensive items.

“The best Black Friday deals can save you up to 88% this year, but when you’re inundated with ads and there are so many places to shop, it can be hard to decide where to actually spend your money,” according to WalletHub analyst Chip Lupo. “Knowing which retailers are actually offering significant deals compared to their regular prices can save you a lot of time and prevent buyer’s remorse.”

JCPenney was named as the retailer offering the biggest discounts this Black Friday. The store has an average discount of 76.2%, according to WalletHub. This marks the fourth time since 2014 that the retailer has taken the top spot in WalletHub’s annual Black Friday report, thanks to the store’s “great” deals on appliances, jewelry and clothing.

The chain with the second best Black Friday deals is Belk. The department store only has locations in 16 states, not including Ohio, but does offer online shopping. Belk has an average discount of 72.7% and offers deals on jewelry, clothing, TVs, digital cameras and other electronics.

In third place is Macy’s, with an average discount of 57.1%. The store’s best deals are jewelry, followed by furniture. The website also found which companies offer the best discounts for different categories, which you can find below.

Clothing and accessories

  1. JCPenney (52.82%)
  2. Belk (51.88%)
  3. Amazon (46.22%)
  4. Kohl’s (42.82%)
  5. Macy’s (40.49%)

Computers and telephones

  1. Kohl’s (39.29%)
  2. Amazon (32.05%)
  3. Best Buy (29.87%)
  4. BJs (25.58%)
  5. Walmart (24.23%)

Toys

  1. JCPenney (60.56%)
  2. Kohl’s (37.74%)
  3. Target (33.03%)
  4. Walmart (28.93%)
  5. Amazon (24.18%)

Devices

  1. JCPenney (58.50%)
  2. Walmart (44.24%)
  3. Kohl’s (41.22%)
  4. Best Buy (37.96%)
  5. The home depot (34.84%)

Furniture

  1. Macy’s (52.59%)
  2. Walmart (50.40%)
  3. Target (43.04%)
  4. The home depot (40.60%)
  5. BJs (35.33%)

Jewellery

  1. Belk (77.08%)
  2. JCPenney (76.57%)
  3. Macy’s (69.95%)
  4. Kohl’s (69.43%)
  5. Walmart (68.42%)

Experts recommend setting a Black Friday budget in advance to avoid overspending, the report said.