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We’re Tracking All the Best Sales Live Now
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We’re Tracking All the Best Sales Live Now

Black Friday is here! In a decades-long shopping tradition, today is the day thousands of retailers mark down their inventory, presenting the perfect opportunity to score holidays gifts, big ticket items and everyday essentials alike at major discounts. We’re monitoring the biggest sales of Black Friday round-the-clock, and Amazon’s deals are some you won’t want to miss.

To give you the scoop on what to buy today, Shop TODAY commerce editor and producer Julie Ricevuto stopped by Studio 1A with the very best Amazon Black Friday deals we’re seeing. From deals on Apple tech to beauty steals and stocking stuffers, we suggest adding these top deals to your cart before they sell out.

Keep scrolling to see all of the best Black Friday deals on Amazon.

Amazon Black Friday deals seen on TODAY

Amazon Echo Buds with Active Noise Cancellation

We’re all guilty of losing or misplacing an earbud every now and then. Take advantage of the deal Amazon has and pick up these high quality Bluetooth earbuds at 71% off. These have noise cancellation and boast up to five hours of play time between charges (15 with the case) and are compatible with Apple, Android and more devices.

Eufy Security by Anker SmartTrack Link

Searching for a stocking stuffer for the whole family? Give the gift of never losing your keys, wallet, luggage or other important belongings when you attach this smart tracker. You can see where everything is right from your iPhone or iPad, because it works with Apple’s ‘Find My’ app to show location in real time. Plus, this neat gadget also works in reverse.

“I’m guilty of misplacing my phone every now and then, which is why I love this,” Ricevuto says. “You can actually double tap the tracker to sound a noise on your phone, so you can find exactly where you set it down!”

Dash Precision Quick-Read Meat Thermometer

Ringing up at $8, this meat thermometer is one gadget you don’t want to go without ahead of the holidays. It’s straightforward and easy to use, reading temperature in just 2-3 seconds, so you never overcook that nice cut of steak, turkey, ham and more ever again!

Kmm Handheld Car Vacuum Cleaner

Clean up crumbs and small messes in your car with this handheld vacuum and air duster. Whether it’s giving the air vents some TLC or bravely getting deep into the crevices of your carseats, this little gadget can do it all. It’s perfect for cleaning keyboards and other office spaces, too.

Laura Geller Spackle Skin Perfecting Primer

Laura Geller Sculpt-n-Stay Waterproof Brow Pencil & Gel

Laura Geller Retractable Airbrush Kabuki Brush

Laura Geller is a fan favorite at Shop TODAY because the brand really specializes in makeup for mature skin, and now you can get some of our favorite products up to 61% off! A 2024 Beauty Awards winner, the Spackle Primer has hyaluronic acid in it to moisturize, minimize the look of fine lines and wrinkles and create a perfect base for your makeup. Plus, we found a dual-ended eyebrow pencil and brow gel and a selection of travel-friendly retractable brushes from the brand on sale.

Medix 5.5 Retinol + Ferulic Acid Age Rewind Body Cream

Another Shop TODAY Beauty Awards winner you can score on sale right now is this anti-aging moisturizer. The skin care treatment with over 22,000 ratings on Amazon has retinol and ferulic acid in it to smooth fine lines and wrinkles, and Ricevuto says it’s great for areas like the neck, chest and thighs. One writer even said that this helped fade the look of dark spots and sun damage over time.

Black Friday Amazon beauty deals

Dermora Golden Glow Under Eye Patches

Rejuvenate tired under-eyes with these eye masks, which the brand says are meant to reduce puffiness and decrease fine lines.

L’Oréal Paris Elvive 8 Second Wonder Water Lamellar Treatment

Want sleeker, shinier hair in just 8 seconds? This rinse-out moisturizing formula does the trick in the shower, so you can skip the expensive salon treatment and enjoy glossier hair.

Maybelline Lash Sensational Sky High Washable Mascara

This bestselling mascara is formulated to lengthen and provide immense volume, without any smudging or flaking. Ahead of Black Friday, you can grab it for under $10.

Bio-Oil Skincare Body Oil

According to the brand, this body oil, which is currently $11, is infused with vitamin E to help improve the appearance of scars, stretch marks and more skin concerns.

Julep 101 Crème to Powder Waterproof Eyeshadow Stick

Score this Shop TODAY Beauty Awards winner for 45% off this Black Friday. The cream-to-powder eye shadow stick features a smudge-proof and crease-free formula and comes in tons of shades, says the brand.

Tula The Cult Classic Purifying Face Cleanser

Save 30% on this Shop TODAY Beauty Awards winner! This cleanser is meant to gently remove dirt, makeup and impurities without leaving your skin feeling dry, per the brand.

Lancôme Advanced Génifique Radiance Boosting Face Serum

According to the brand, this serum contains hyaluronic acid and Vitamin C to help smooth texture, brighten skin and protect the skin barrier.

Tatcha The Dewy Skin Cream

This rich moisturizer contains Japanese purple rice and hyaluronic acid to provide intense hydration and anti-aging benefits, says the brand. It’s on a rare deal of 24% off right now!

More Black Friday Tatcha deals:

  • Tatcha The Rice Wash Cleanser, $32.00 (20% off)
  • Tatcha The Serum Stick, $39.20 (20% off)

NuFACE MINI Classic Microcurrent Facial Device Kit

Multiple Shop TODAY editors rave about this microcurrent device, which is at a rare 30% off this Black Friday. You can expect the skin care gadget to help sculpt and smooth fine lines, says the brand.

More Black Friday beauty deals:

  • Wet N Wild Silk Finish Lipstick, $1.00 (22% off)

Shop even more Amazon Black Friday beauty deals, here.

Black Friday Amazon fashion deals

Hanes EcoSmart Sweatshirt

This cozy crewneck has over a whopping 130,000 five-star reviews, with my reviewers saying it’s so comfortable, that they bought multiple. And at $11, we don’t blame them!

Hey Dude Wendy Chambray Loafer

These bestselling slip-on sneakers feature removeable memory foam insoles for added comfort for all-day wear. They come in tons of colorways and are currently on sale for 65% off.

Ewedoos Yoga Pants with Pockets

With a chic flared leg, we love a good pair of yoga pants and now is the time to snag a new pair on mega sale. With over 8,000 ratings on Amazon, this bestselling option comes in nine colors and sizes up to 3XL. The best part? It has pockets!

Automet Puffer Vest

This trendy puffer vest comes in 12 different colorways and acts as a great layering piece for the season. You can pair it with a short sleeve shirt, or on top of a thicker sweater.

Levi’s Women’s Wedgie Straight Jeans

Stock up on closet staples, like these Levi jeans for under $40. According to the brand, they feature a high waist and designed with 1% elastane.

More Black Friday fashion deals to shop:

Black Friday Amazon tech deals

Amazon Fire TV Stick HD

Save nearly 50% off this bestselling streaming stick. According to the Amazon price tracker CamelCamelCamel, it’s at its lowest price ever!

Musicozy Bluetooth Sleep Headphones and Eye Mask

There’s nothing worse than lying in bed awake when you should be dozing off. Skip counting sheep and get this neat gadget instead, which combines an eye mask that blocks out light with headphones that comfortably wrap around your head. You’ll soon be drifting off to soothing music, white noise or even a podcast without disturbing your partner.

Aquasonic Ultra Whitening Electric Toothbrush

Dentists highly recommend using an electric toothbrush over a manual one, because there’s less room for user error, noting that they do all the work for you.

This set (that’s now 50% off!) includes an electric toothbrush, a carrying case, eight replaceable toothbrush heads and a charger.

Homedics Shiatsu Back and Neck Massager

This Homedics back and neck massager makes an excellent self-care gift for a loved one this holiday season — or for yourself! It’s currently marked down, so now’s the time to snag the portable and heated device with over 5,000 ratings.

Renpho Eyeris Eye Massager

This self-care gadget offers a warming massage to soothe eyes, whether they’re feeling tired or strained. The brand even says this device can help improve sleep quality.

Beats Studio Buds

Amazon is offering these Beats Studio Buds for nearly 50% off, which is at its lowest price ever, according to CamelCamelCamel. Reviewers say these are a “game changer” and the noise cancellation is strong for earbuds.

More Black Friday Beats deals to shop:

  • Beats Solo 4 On-Ear Headphones, $99.99 (50% off)

Amazon Fire HD 10 Tablet

Save over 50% off this Amazon tablet, which you can use to scroll social media, stream movies and TV while traveling and use to catch up on work emails. It’s available in three different colors and two different gigabyte options, depending on how much storage you need.

More Black Friday Amazon device deals to shop:

Apple Watch SE

At 40% off, this smartwatch is the lowest ever, according to the Amazon price tracker CamelCamelCamel. From tracking how many hours a night you’ve slept to how many steps per day you’re taking, it has a plethora of features and benefits.

More Black Friday Apple deals to shop:

Apple AirPods Pro 2

Deal Alert! The bestselling Apple AirPods Pro 2 are at their lowest price ever, according to CamelCamelCamel. Score them for 38% off during Amazon’s Black Friday sale.

Amazon Kindle Paperwhite Signature Edition (32 GB)

According to Amazon, this Kindle is their “fastest version ever.” And it has 32GB, which means more room to store more books!

More Black Friday tech deals to shop:

Black Friday Amazon home deals

Pulidiki Cleaning Gel for Car

Make the mundane task of cleaning your car so much easier with this putty. According to the brand, it gets into all the small crevices of your dashboard, cupholders and more hard-to-reach spaces.

Zulay Kitchen Milk Frother

This highly-rated milk frother allows you to make cafe-worthy beverages right at home. Plus it’s on sale for just under $9.

Beautural Fabric Shaver and Lint Remover

This fabric shaver can help keep your sweaters looking brand new all season long. According to the brand, it has three shaving heights and two speeds that you can adjust based on fabrics.

Glocusent Bendable Neck Light

Struggle to see at night while reading or working on your latest craft project? This popular neck light is the perfect solution. You can even use it in bed when your partner is sleeping, as the brand says it’s bright enough to illuminate the area you need to see, but still dim enough not to disturb your bedmate.

Bedsure Bed in a Bag Set (7 Pieces)

You can give your whole bed an upgrade for under $30 this Black Friday thanks to this “bed in a bag.” The seven-piece set comes with a fluffy comforter, two pillowcases, two pillow shams, a flat sheet and a fitted sheet — essentially, everything you need to transform your entire bedding situation. It comes in seven colors and is available in twin, full, queen and king bed sizes and is machine-washable, the brand says.

Magic Bullet Blender

The popular magic bullet boasts over 110,000 Amazon ratings and is on sale for $30 this Black Friday. It comes with different sizes of portable cups so you can take your favorite smoothies on-the-go.

SodaStream Terra Sparkling Water Maker (Black)

If you can’t get enough of sparkling water, you’ll be able to make it easily right at home. The SodaStream is currently 50% off during Black Friday.

Oral-B iO Series 3 Limited Electric Toothbrush

Upgrade to an electric toothbrush from a brand that comes dentist-recommended. It features three cleaning modes and includes two brush heads, as well as a travel case for easy transport.

Bissell Little Green Multi-Purpose Portable Cleaner

Deep clean and remove tough stains with this portable carpet and upholstery cleaner. It can tackle stains on couches, carpets, car interiors and more, says the brand.

Shark IZ682H Vertex Pro Cordless Stick Vacuum with IQ Display

Now’s you chance to save on a Shark cordless vacuum, which is 40% off! The brand says it features suction powerful to remove allergens, pet hair and debris.

More Black Friday home deals to shop:

  • NutriChef 3-piece Nonstick Baking Pans, $17.99 (47% off)
  • American Soft Linen 6-piece Towel Set, $31.18 (61% off)
  • Carote Pots and Pans Set, $54.99 (54% off)
  • Nespresso Vertuo Plus Coffee and Espresso Maker, $110 (35% off)
  • Staub 4-quart Cast Iron Dutch Oven, $129.94 (37% off)
  • KitchenAid 5-quart Stand Mixer, $329.95 (27% off)

Black Friday Amazon toy deals

LEGO Classic Creative Suitcase

The sky is the limit with this Lego building kit, which allows kids to build wherever their imagination takes them. The suitcase style box allows you to store it when not in use, too.

Fisher-Price Laugh & Learn Sweet Manners Tea Set

This interactive play set takes tea time to the next level. Little ones will love watching the teapot light up and play along with over 30 songs, and learn phrases, sounds, shapes and more.

Instant Print Camera

Kids will love creating their own memories with this instant print camera. According to the brand, images will print within one second and even includes fun filter and sticker effects that can be added to images.

Tonies Toniebox with Playtime Puppy Set

This popular audio player is a great screen-free option for kids to engage in storytelling with their favorite characters.

More Black Friday Toy Deals to Shop:

  • Crayola Twistables Colored Pencils Set, $12.16 (28% off)
  • Sereed Baby Balance Bike, $37.98 (26% off)

What will be on sale for Black Friday and Cyber Monday?

Amazon’s Black Friday sale has big discounts across categories in electronics, home, beauty and toys, which is great news for those looking to check some gifts off their shopping lists.

Here, you’ll find deals on must-have tech, such as up to 71% off on Apple products, Amazon devices and Xbox controllers, as well as deals on premium beauty like NuFace, Tatcha and more. And shopping for little ones? You can score over 30% off on Lego and more hot holiday toys.

Black Friday is the biggest sale of the year, so you’ll want to grab these deals as you see them, because they’re bound to go quickly!

Do you need to be a Prime Member?

While you don’t have to be a Prime member to enjoy the Black Friday deals, those with the membership will have access to special deals from direct retailers with “Buy with Prime,” as well as enjoy free and fast shipping, according to Amazon.

If you’re not a Prime member, you can sign up anytime for $14.99 per month, or you may even qualify for a 30-day free trial.

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Meet the experts

  • Julie Ricevuto is a commerce editor and producer at Shop TODAY with over a decade of experience covering beauty, fitness, health & wellness and more
  • Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.

How we chose

Our Shop TODAY editors and staffers combed through hundreds of thousands of Amazon deals ahead of and during Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.