With Thanksgiving in the rearview, the holiday season is officially in full swing! So, if you’re a savvy shopper, you know that now is the time to start shopping for holiday gifts.

Though plenty of sales started earlier in the month, today marks the official start of Black Friday. The annual shopping holiday is synonymous with the steepest savings offered by retailers, so we wouldn’t pass up on any of the discounts that we’ve rounded up below — they likely won’t return until next year.

In search of the best discounts, our editors have been combing through deals from retailers such as Target, Amazon, Walmart and more in order to help you save big this season. Regardless of whether you’re shopping for yourself or plan on grabbing gifts for everyone on your list, we’ve tracked down dozens of deals worth taking advantage of in order to get it done.

From luxury beauty products from Dyson to flat screen TVs for all of your streaming needs, we’ve found deals up to 77% off from the best Black Friday sales.

Keep scrolling to shop the 70+ best Black Friday deals available now from Ugg, Sunday Riley, Apple, PlayStation and more.

Black Friday Amazon deals

Amazon Smart Plug

Sync and schedule your lights, small appliances and even holiday decor with this smart plug. You’ll enjoy a 48% savings during Amazon Black Friday sales.

Olaplex No.5 Bond Maintenance Conditioner

There’s few times a year when Olaplex goes on sale, and right now it’s marked down by 30%! The bonding conditioner can repair damaged hair and tame frizz, says the brand. You can even grab the No. 4 Bond Maintenance Shampoo for 30% off, too.

Laura Geller Baked Balance-n-Brighten Foundation

This foundation powder is formulated for mature skin and feels lightweight on the skin, says the brand. You can grab select colors for under $20.

Meta Ray-Ban Smart Glasses Wayfarer

If you’re looking for a unique tech gift, RayBan and Meta teamed up to create these stylish smart glasses. You can take pictures, record video, listen to music and so much more.

Dyson Airwrap Complete Long Multi-Styler

Deal alert! You can save $100 on the viral Dyson AirWrap in Strawberry Bronze. The multi-styler tool provides sleek straight looks, bouncy waves and more, without the heat damage.

• Lancôme Advanced Génifique Radiance Boosting Face Serum, $28.50 (53% off)
• Camkory Digital Camera, $39.99 (26% off)
• Amazon Kindle Paperwhite Signature Edition (32 GB), $154.99 (23% off)
• NuFACE MINI Classic Microcurrent Facial Device Kit, $154(30% off)
• Hanes EcoSmart Sweatshirt, $11.85 (34% off)
• Levi’s Women’s Wedgie Straight Jeans, 38.16(52% off)
• Anrabess Knit Coatigan, $33.99 (51% off)
• Dreampairs Revona Low Wedge Flats, $19.99 (61% off)
• American Soft Linen 6-piece Towel Set, $31.18 (61% off)
• iRobot Robot Vacuum, $149 (40% off)

Shop more Black Friday Amazon deals here.

Black Friday Target deals

All In Motion Fleece Half Zip Pullover Sweatshirt

This trendy half-zip pullover is made from cozy cotton-blend fabric and features thumbholes for chilly days. Choose from six different colors — all 40% off!

Keurig K-Mini Go Single-Serve K-Cup Pod Coffee Maker (Target Exclusive)

This Target-exclusive Keurig is 50% off for Black Friday. It features a strong brew button for mornings when you need an extra boost.

Apple Watch SE 2 (2023)

Wanting to upgrade to an Apple Watch? Select sizes and colors of the SE 2 are up to 32% off at Target.

Hogwarts Legacy Nintendo Switch

This adventure game allows you to journey into the Wizarding World and explore the grounds and castle of Hogwarts. Target is offering up to 50% off this and more Nintendo Switch games.

Dyson V11 Extra Cordless Stick Vaccum

Upgrade to the Dyson V11 and save nearly 40% off this Black Friday at Target. The highly-rated vacuum can clean up stubborn hair and is suitable for all hair types.

Shop more Black Friday Target deals here.

Black Friday Walmart deals

Squishmallows Toddler & Kids Slippers

Kids will love sporting these adorable Squishmallow slippers, and you can imagine they’re just at comfortable as the plush toys.

Apple AirPods Pro 2

You can save nearly $100 off on the bestselling Apple AirPods at Walmart, which is the lowest price ever according to Amazon price tracker CamelCamelCamel.

TCL 65-Inch Class S4 Smart TV with Roku

Black Friday is the time to score big screen TVs at an impressive discount. You can grab this 65-inch model with built-in Roku for 40% off.

PlayStation 5 Fortnite Cobalt Star Bundle

Don’t miss out on this Black Friday savings. The PlayStation 5 bundle comes with the console, controller and a voucher code for Fortnite.

Shop more Black Friday Walmart deals here.

Black Friday Best Buy deals

Apple AirTag

Keep track of keys, your wallet and even pets with this Apple AirTag, which is currently on sale for $25.

JBL Flip 5 Portable Bluetooth Speaker

From camping to home entertaining, this portable Bluetooth speaker offers high-quality sound and can compare with a variety of devices.

Therabody Theragun Prime Massage Gun

Save $100 off Theragun’s popular recovery tool, which can provide pain relief and sooth muscle tension, says the brand. It’ll make the perfect gift for the fitness guru in your life.

Samsung 75-Inch Class DU6950 Series TV

Save $200 off this 75-inch TV from Samsung. It features 4K picture resolution and access to your favorite streaming apps.

Apple 2024 MacBook Air 13-Inch Laptop

Big ticket items such as the MacBook Air have impressive markdowns for the holidays — $200 off to be exact. This slim laptop features 8GB of memory and 16 hours of battery life, says the brand.

Black Friday QVC deals

Shinery Radiance Jewelry Cleaner (Set of 2)

Keep your jewelry sparkling with this jewelry cleaner. According. to the brand, it can be used on most types of metals and gemstones. Plus, it comes in a pack of two so you can gift them (or keep one for yourself).

Koolaburra By Ugg Glove and Headband Set

You can expect this glove and headband set to be as cozy as the Koolaburra by Ugg shoes. Score it now for 41% off.

Tarte Maracuja Juicy Lip Plump (Set of 5)

If you’re shopping for a makeup lover, this Tarte beauty gift set comes with five shades of the Maracuja lip plumps. You can even break them up and add them in stockings!

Sunday Riley A+ High-Dose Anti Aging Retinol Serum

This Shop TODAY-loved retinol can reduce the appearance of fine lines, target dark marks and more, says the brand.

KitchenAid Artisan Mini 3.5Qt Tilt-Head Stand Mixer & Stainless Bowl

The 3.5-quart stand mixer is perfect for small countertops, allowing you to whip up your favorite desserts and gourmet recipes.

Black Friday Macy’s deals

Calvin Klein Men’s Eau de Toilette Gift 4-Piece Set

Not sure what to gift him? This four-piece cologne scent, which has an $83 value, features mini-sizes of Calvin Klein’s signature scents.

Hotel Collection Luxe Knit Robe

This luxurious robe makes for a great cozy gift for anyone on your list. Plus it’s a whopping 77% off for Black Friday.

Coach Signature Patent Leather Wallet

Save on luxury and giftable items, such as this Coach signature leather wallet. You’ll enjoy a 30% savings!

Cuisinart Gr-4N Griddler

This Cuisinart griddler can convert into numerous combinations: a grill, half or full griddler, panini press and more. It’ll make the perfect gift for any home chef.

Ugg Classic Ultra Mini Braid Slip-On Booties

Macy’s is offering steals on select Uggs this holiday season. Save 25% off on these mini booties, which come in the choice of chestnut or black.

More Black Friday deals at Macy’s:

Shop more Black Friday Macy’s deals here.

Black Friday Lowe’s deals

Holiday Living 100-Count Multicolor LED String Lights

It’s officially time to decorate for the holidays and you can save 44% off this 100-count of LED multicolored string lights.

Dewalt 20-Volt Max Brushless Drill

This tool kit features a power drill, battery charger and tool bag — all for under $100 at Lowe’s.

Ring Spotlight Cam Plus

Upgrade your home security and score a deal on this outdoor Ring camera for 35% off.

GE 7.5-Ft Lexington Pine Prelit LED Artificial Christmas Tree

This artificial Christmas tree comes with over 400 LED lights, taking one step out of your Christmas decorating.

Nuu Garden Tabletop Fire Pit Table

Upgrade your outdoor space with a cozy fire pit for relaxing nights outdoors. It normally has a $400 price tag, but you can save 50% off right now.

Black Friday streaming deals

Peacock Membership

Peacock is owned by our parent company NBCUniversal.

Peacock is offering Black Friday deals on their premium subscription. You’ll enjoy a 75% savings on the monthly and annual plan for the first six months!

Hulu, Disney+, Max Streaming Bundle

This Black Friday streaming bundle deal allows you to stream (with ads) Hulu, Disney+ and Max for $16.99.

Black Friday toy deals

Discovery Kids Moon & Stars Projection Alarm Clock

This alarm clock makes a perfect addition to a kid’s room. It acts as a clock, sound machine and projects a celestial lighting effect.

Squishmallow 5-Inch Plush Mystery Box

This mystery box makes for a fun surprise! It includes five Squishmallows that are all selected at random.

Lego Marvel The Avengers vs. The Leviathan Superhero Toy Building Set

Build and play with Marvel heroes with this 347-piece Lego set. It’s currently 20% off (along with more Legos sets) across retailers.

2PM SPORTS Vinal Girls and Boys Inline Skates

A new set of wheels doesn’t have to break the bank, thanks to this deal.

Barbie Camper Playset

C’mon, Barbie! This interactive set includes seven different play areas, including a giant slide and a pool. With over 60 accessories, it’s suitable for kids ages 3 and up.

More Black Friday deals to shop

Black Friday clothing deals:

• by Jill Martin: Use code TODAY25 for an extra 25% off the Classic Lounger, a 2024 Gifts We Love winner.

• Kohl’s: Shop online and in-stores and save up to 50% off on holiday decor, shoes, toys and much more. Plus you can take an additional 15% off with a coupon that can be used in-store and online.

• American Eagle: Save up to 50% off on clothing, including bestselling jeans, sweaters and more.
• Abercrombie and Fitch: MyAbercrombie members get 25% off on “almost everything.”
• Baublebar: Now through Cyber Monday, you can save 30% off sitewide and get customized gifts for 20% off.
• Beyond Yoga: Right now, the athletic-wear brand is offering 25% off sitewide.
• Ugg: Ugg is offering up to 40% off on select boots, clogs and more.
• Nike: Score up to 60% off on running shoes, clothing and more. Plus get and extra 30% off with code BFRIDAY.
• Old Navy: The retailer has everything marked down by 50% off starting at $5.
• JCPenney: Find Black Friday deals as high as 75% off on jewelry, clothing, small appliances, toys and more.
• Dick’s Sporting Goods: Dick’s has up to 50% off on select Hokas, Stanleyand outdoor essentials.

• REI: Shop deals on North Face, Columbiaand more.

Black Friday home and electronic deals:

• Anyday: Those looking to upgrade their food containers can save up to 50%.
• Sans: During their biggest sale of the year, you can save up to 34% on air purifiers, water purifiers and more.
• Xtrema: Refresh your kitchenware by saving 20% off sitewide during Xtrema’s Black Friday sale.

• Google: Save hundreds on Pixel phones and smartwatches, Fitbits and more.
• Home Depot: Through Dec. 4th, find savings on appliances, holiday decor and more.
• Naturepedic: Save 20% off on everything, including mattresses, crib mattresses and more.
• Away: The popular luggage brand is offering 25% off sitewide.
• Sleep Number: Save an impressive 50% off smartbeds and more.
• Brooklinen: Save up to 50% off on sleep bundles, as well as 25% off on sheets, comforters and more.
• Our Place: The cookware brand is offering up to 40% off sitewide, including the Titanium Always Pan for under $150.
• Le Creuset: Shop holiday savings and score 30% off bestselling Dutch ovens and more.

Black Friday beauty deals:

• Sephora: Shop Cyber Week deals, which includes 30% off Shark hair tools, Clinique bestsellers and more.
• Ulta: Ulta has up to 50% off on Lancome, $12 mascara and more beauty.
• Dermstore: With code JOY, you can save up to 30% off on Sunday Riley, Dr. Dennis Gross and more bestselling beauty.

• Merit: Score big discounts on the beauty brand’s sets so you can save on more than one product.
• Laura Geller: The mature-skin makeup brand is offering up to 70% off, plus an extra 10% off with code EXTRA.
• Murad: Score 30% off on luxury skin care, including retinols, Vitamin C serums and more.
• Charlotte Tilbury: Save 40% off on bestselling makeup and skin care, from foundation duos to Magic Cream beauty kits.
• Solawave: Solawave is offering “Buy 1 Kit, Get 1 Free,” which includes the editor-loved 4-in-1 red light wand.
• Tarte: Save 30% off sitewide (like Shape Tape and Maracuja Bomb Gloss) with code CYBERSZN.

How we chose

We comprehensively combed through thousands of products on sale for Black Friday 2024 to determine the absolute best Black Friday deals during the shopping event. When choosing products, we will identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback. To verify deals are worth shopping or at their lowest price ever, we compare prices with trackers like CamelCamelCamel.

The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.