Photo illustration: the strategist; Photo: retailer

Black Friday is here. Follow to find the best deals in every category all our Black Friday coverage.

Even if you missed Sephora’s biennial sales event earlier this month, the deals in the Black Friday sale terribly Good. As a beauty writer who has been doing the sale for three years now, I know now is the time to restock empties, try something you saw on TikTok, or stock up on gifts. To help you get the best deals, I’ve sifted through pages of products and compiled a list of my holy grails, things we’ve written about before, and wishlist items I’ve been eyeing.

One thing about Sephora’s Black Friday sale is that the deals vary from day to day – brands covering the spectrum from Fresh and Fenty to Tarte and Youth to the People – so make sure you check out this article. Of course, there is a good chance that things will sell out or change, but I will do my best to keep prices and inventory as current as possible. For even more discounts and updates on holiday shopping (beauty and otherwise), check out the rest of our Black Friday stories and Gift Guide coverage.

Update on November 29: Updated prices and checked stock for all products.

I’ve had my NūFace microcurrent device for just over a year now and can attest to its face-lifting properties. I have the Trinity+, which is currently under $300, and the Mini+ is also discounted if you want to spend even less.

Grab this kit of bestsellers from Glow Recipe, the brand loved by beauty editors, dermatologists, and teens on TikTok. The gentle exfoliating toner in particular is effervescent to smooth out the texture.

This limited edition set of Balm Dotcom lip balms would make an excellent stocking stuffer for the Glossier obsessed.

I’m a big fan of this moisturizer, especially for the cold weather and nights when I use retinol. My skin drinks up the deeply hydrating formula and I never feel greasy.

Strategist Ambar Pardilla says this is her favorite SPF because it’s lightweight, hydrating, and doesn’t leave a white cast.

Stock up on Peace Out’s pimple patches while they are discounted. Our junior writer Bella Druckman says they’re “great for reducing inflammation and fighting pesky breakouts, especially if you use them at night.”

Our beauty writer Tembe Denton-Hurst likes this because it removes dry skin while hydrating the fresh, new skin underneath. And it’s gentle enough for daily use without irritating sensitive skin.

I won’t stop talking about the Tarte Shape Tape dupe because it’s so good (and now under $10). If you buy one thing, it should be this.

Tarte’s heavily discounted palettes sell out quickly, but I found this one for just $20.

If you want a palette with more color options, this Too Faced palette comes with 18 dazzling shades.

To replace your current beauty sponge (which has probably seen better days).

Many products from Strategist’s favorite hair care brand Verb are 30 percent off, including the Ghost Hair Mask. It’s our favorite, affordable hair mask and works with all hair types.

The brand’s shampoo and conditioner are said to be best suited for fine hair, and it has a line specifically designed to banish frizz quickly.

We have long been fans of T3’s user-friendly tools. This has an extra long cylinder that allows you to curl more hair in less time.

Here’s a compact version that won’t take up much space in your carry-on luggage.

Thirty percent off our favorite versatile curling iron; it comes with one, 1.25 and 1.5 inch barrels for different types of curls.

If you’ve been curious about Shark’s styling tools (reportedly decent Dyson dupes), now’s the time to take the plunge.

After a friend let me spray paint their Maison Margiela, I wanted my own sample set. This comes with seasonal, cozy scents: Jazz Club, By the Fireplace and Autumn Vibes.

For scents on the fresher side, the brand also has a set of Bubble Bath, Beach Walk and When the Rain Stops on offer.

DedCool’s Milk scent is my new favorite “you better” scent. I plan to buy an on-the-go version while it is discounted.

I found a few deep discounts on Boy Smells candles that sell out quickly.

The Strategist is designed to provide helpful, expert recommendations on things to buy across the vast ecommerce landscape. Each product is independently selected by our team of editors, which you can read about here. We update links where possible, but note that offers may expire and all prices are subject to change.