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The 50 Best Black Friday Deals Under 0
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The 50 Best Black Friday Deals Under $100

A pair of white Nike Air Max 90 sneakers.
Michael Murtaugh/NYT wire cutter

Nike Air Max 90 (women) — Top pick
Nike deal price: $70; street price: $130

Nike Air Max 90 Sneakers (Men) — Top Pick
Nike Deal Price: $91; street price: $130

What we like: Our top cool and comfortable white sneakers choice. Wonderfully airy and springy. Striking athletic profile. The upper is a patchwork of soft, breathable mesh, leather overlays and textured eyelets. Air-filled soles cushion every step. Ideal for warm, active days and travel.

Other things to know: Mesh can be more difficult to clean than other materials, especially if it is white. For sale in purple and white in selected sizes; other colors retail for $9 more. Use code BFRIDAY. Free Nike+ membership required.

Read more: The best white sneakers

Eedor Anti-Slip Low Cut Socks for Women (6 Pairs) – Top Pick
Amazon deal price: $10; street price: $15

What we like: Our best no-show socks for loafers and other deep-cut shoes. Thin and stretchy. The only socks we tested that were low enough to hide in deep-cut shoes and didn’t pinch, pinch, slip or make our feet sweat.

Other things to know: Not low enough to disappear under a ballerina or similar shoes. The toe area is not reinforced. Lightning deal is for a pack of six pairs in mixed neutral colors. There are also other packs of 6 pairs for sale. Most sizes available.

Read more: The best no-show socks

IUGA High Waist Yoga Pants – Top Pick
Amazon deal price: $20; street price: $24

What we like: Our top pick for cheap and surprisingly soft leggings. Fit and felt better than other leggings we tried in the same price range. Soft, comfortable and overall flattering cut. Gentle but supportive compression. Functional, handy pockets.

Other things to know: Some may find the one-inch elastic waistband restrictive. A little loose at the ankle for some testers. We found that the fabric lost its shape a little over time.

Read more: The best leggings

Naadam The Original Cashmere Sweater Men — Top pick
Amazon deal price: $80; street price: $98

What we like: The best cashmere sweater under $100. Timeless crew neck style. The long, slim silhouette is fitted without being too tight. Smooth, smooth and cozy. The overall quality rivals that of sweaters costing twice as much. Made from fine, long-fiber cashmere of grade A.

Other things to know: All cashmere pills eventually, but you can reduce pilling with proper care. Hand wash only. Available in more than a dozen colors.

Read more: The best cashmere sweaters for men and women

Naadam The Original Cashmere Sweater Women — Top pick
Amazon deal price: $80; street price: $98

What we like: Our top pick for a great cashmere crew neck sweater under $100. Light to medium weight. Classic, timeless design. Slim and flattering fit without being clingy. Supple, soft and smooth feeling. Quality rivals that of significantly more expensive sweaters.

Other things to know: You can expect some fuzz to form. Hand wash only. It was originally called the Essential $75 Cashmere Sweater when it became a choice. Available in several colors in sizes XXS to XXL.

Read more: The best cashmere sweaters for men and women

Levi’s Premium Wedgie Straight Fit Women’s Jeans – Best for
Levi’s deal price: $59; street price: $80

What we like: The best women’s straight leg jeans for many bodies. Versatile, comfortable, flattering, well made and under $100. Available in a wide range of sizes and three inseams. The 99% cotton and 1% elastane blend is structured, but gives enough to be comfortable on first wear.

Other things to know: Testers with more defined waists found these jeans to fit; Otherwise, consider a size larger. Wash and length options are more limited in plus sizes. Button flies require dexterity. Free Red Tab membership required for free shipping.

Read more: The best women’s jeans