With Black Friday sales in full swing, even the most expensive Apple products are getting deep discounts. The Apple Watch Ultra 2 smartwatch (49mm), normally $700, has reached a price point new low of $620 — which equates to a savings of $179. Be sure to check the coupon on the page to access the lowest price, which is only available in a blue ocean color scheme. Other strap options cost more.

Debuting in 2023, the Ultra 2 comes with 64GB of storage, an average battery life of 36 hours, and a host of other improvements over the original Ultra model. What we particularly like is the Double Tap feature that allows you to work hands-free, essentially allowing you to answer the phone or play music by just making light gestures. The screen is also known for being incredibly clear and dictating more accurately.

Black Friday Apple Watch deals

Apple Watch deals are few and far between, but our shopping experts have found some Black Friday treats to share.

See now

Hey, did you know? CNET Deals copy is free, easy, and saves you money.

During her review, CNET editor Lexy Savvides wrote, “The Ultra 2 feels like it’s blazing its own trail compared to other sports and endurance watches because you can wear it anywhere, for almost any activity.” She added: “Most importantly, it’s a true smartwatch: there are no compromises on app support, mobile connectivity or that seamless second screen experience you often miss with competing sports watches.”

Why this deal matters

The Apple Watch Ultra 2 was first released in September 2023 and has only dropped marginally since then, mostly somewhere between $50 and $100. This is the steepest price reduction we’ve seen this applied, thanks to Amazon’s discount and the on-page coupon. Prices are constantly fluctuating, so if you’re in the market for a new smartwatch, now is the time to take action. We don’t expect the price to drop any further during Black Friday, Cyber ​​Monday or the holidays.

The good news is that if this particular offer isn’t for you, there are plenty of Black Friday Apple Watch deals available right now from the biggest retailers. Whether it’s the Apple Watch Series 10, Series 9, SE or something else, there’s some kind of reduction in effect.