close
close

first Drop

Com TW NOw News 2024

Dynamic pricing leads to government investigation
news

Dynamic pricing leads to government investigation

Ministers are to look at the use of ‘dynamic pricing’ amid an ongoing row over the ‘depressing’ and ‘hugely inflated’ cost of tickets for Oasis next year.

The government has already announced a consultation on websites where tickets are resold. This consultation will start in the autumn.

But after dozens of Oasis fans voiced their anger over sky-high ticket prices as they queued for hours, the government confirmed it would investigate the controversial practice.

Culture Minister Lisa Nandy said she wants to end “counterfeit sales” and ensure tickets are sold “at fair prices”.

Dynamic pricing on Ticketmaster, where tickets for the reunion tour were originally sold and where prices rose as demand increased, led to criticism from many fans after some tickets cost more than £350, compared to £135 when sales started on Saturday.

It is not a new phenomenon and is allowed under consumer protection laws.

Ms Nandy said it was “depressing to see prices so high that ordinary fans are being excluded” from concerts.

She outlined the scope of the government inquiry and said ministers would focus on “issues around the transparency and use of dynamic pricing, including the technology around queuing systems that encourage this”.

Fellow minister Lucy Powell, leader of the House of Commons, was among those hit by dynamic pricing over the weekend, ending up paying more than double the original price of a ticket to an Oasis show.

She told BBC Radio 5 Live that she didn’t think the price rises were “that great” but that “it’s the market and how it works”.

Other fans were less forgiving. One, Jamie Moore, said he had never felt “so let down by a website” in his life.

Ticketmaster has stated that it does not set the price and that it is up to the “event organizer” who “determines the price of these tickets based on market value”.

Meanwhile, ticketing websites have been praised for coping with the “huge demand” for Oasis tickets by Jonathan Brown, chief executive of the Society of Ticket Agents and Retailers, who insisted that prices would have been fixed by the banD.

Oasis and the band’s promoter have not responded to these claims.

Ms Nandy said that if the government works with “artists, the industry and fans, we can create a fairer system that ends the scourge of scammers and counterfeit resale and ensures tickets are sold at fair prices”.

Before becoming Prime Minister, Sir Keir Starmer was supported an initiative to cap prices for resold tickets and limits on the number of tickets an individual may resell.

Speaking in March, he said access to culture should not depend on “ruthless ticket sellers who inflate prices”.