“At Bath & Body Works, we are committed to listening to our teams and customers, and committed to fixing any mistakes we make, even if they are unintentional, like this one,” the company said in an emailed statement to NBC News and other media. . “We apologize to anyone we offended and are working quickly to have this item removed and will evaluate our process going forward.”

Some social media users assumed the mistake was due to a lack of diversity in Bath & Body Works’ marketing team.

“Things like this can easily be avoided by hiring the so-called ‘DEI’ candidate,” one X user wrote.

“Your lack of diversity in the workplace shows exactly why the candle got approval,” wrote another X user.

“How did that design even get to the shelves? This isn’t just a branding error; it reminds us how sensitive cultural symbols can be,” wrote another X user.

Others were quick to defend Bath & Body Works. In the comments on an Instagram post from Hollywood Unlocked, some explained that they didn’t see the resemblance.

“Man, that’s a snowflake,” one Instagram user wrote. Another wrote: “I don’t think black people cared, but move on.”

Another Instagram user acknowledged the mistake: “This was an honest mistake, it looks like a snowflake. But they still took responsibility.”