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Target joins other major retailers in introducing discounted Thanksgiving meals
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Target joins other major retailers in introducing discounted Thanksgiving meals

Target has joined other major retailers in rolling out Thanksgiving meals that they say will cost less than previous years’ offerings.

The Minneapolis-based chain said Monday that its $20 per person “traditional Thanksgiving feast” will cost $5 less than last year’s deal.

The meal includes branded versions of turkey, potatoes, stuffing, gravy, cranberry sauce, green beans and mushroom soup.

Among the bigger cost savings are Turkey at $0.79 per pound, down 20% from last year, Target said.

The meal is intended for four people.

Members of the Target Circle 360 ​​paid membership rewards program also get a free pizza.

Target also offers sides and desserts like macaroni and cheese and pies for under $5.

Last week, Target said it will have cut prices on about 10,000 items by 2024, amid declining inflation.

Target’s announcement follows similar announcements from Walmart and Aldi last week, which announced cheaper Thanksgiving meals. Walmart said its “inflation-free Thanksgiving meal” includes 29 items that serve eight people for less than $7 per person — a lower price than last year’s offering, it said.

Aldi, the grocery giant, said its Thanksgiving meal for 10, which costs less than $47, is priced lower than what a comparable meal would have cost in 2019.

Overall, consumer price inflation has cooled significantly in 2024, rising by only 1.6%. A measure that monitors the price of food consumed at home has increased even less: only 0.5% annually.

However, many consumers, especially those with lower incomes, continue to struggle with the weight of the across-the-board price increases that have occurred since the pandemic began. A recent Federal Reserve survey found that those earning less than $60,000 a year saw a net decline in retail spending from mid-2021 to mid-2023, rising just 7.8% since 2018, compared to 17% for high earners and 13.3% for the middle class. -income earners.

Just before the pandemic, spending rates were about the same for each group.