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    • IN PHOTOS | See Swiftmania conquer Toronto
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    IN PHOTOS | See Swiftmania conquer Toronto

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    A woman takes a selfie in front of Rogers Center stadium, where a giant friendship bracelet sign hangs that reads: Taylor Swift The Eras Tour.
    Valentyna Miziuk takes a selfie outside Rogers Center stadium, the venue for Taylor Swift’s The Eras Tour, on Tuesday. The first of six sold-out shows starts on Thursday. (Evan Mitsui/CBC)

    Taylor Swift’s Eras Tour, which kicked off on March 17, 2023, arrives in Toronto on Thursday for six sold-out shows and ends in early December after three performances in Vancouver.

    About 60,000 ticket holders will gather at the Toronto stadium for each show from November 14 to 23, while thousands more Swifties are expected to attend the pre-show event called Taylgate ’24 at the nearby Metro Toronto Convention Centre.

    With opening night just around the corner, check out the build-up in Toronto, from the “Taylor Swift Way” signs around the city to the merchandise lineups to the hundreds of thousands of fans heading downtown and more.

    November 12: Concert merchandise up for grabs

    Tour merchandise went on sale Tuesday morning at Rogers Center. It is the only location in Toronto that sells official tour merchandise. Here fans are queuing outside the stadium.

    Two people atop a staircase look down at a line of Taylor Swift fans outside Rogers Center.

    (Evan Mitsui/CBC)

    Fan Brenda Martinez holds an Eras Tour poster outside the venue.

    A woman holds a canvas bag on one shoulder and shows off a poster that reads: Taylor Swift The Eras Tour, Toronto, Canada, outside Rogers Centre.

    (Evan Mitsui/CBC)

    A fan shows friendship bracelets outside Rogers Centre.

    A close-up of a person holding both hands and holding friendship bracelets, outside Rogers Centre.

    (Evan Mitsui/CBC)

    Another fan poses in the middle of the stadium.

    A person moving to the beat, in front of the giant friendship bracelet sign outside Rogers Center that reads: Taylor Swift The Eras Tour.

    (Evan Mitsui/CBC)

    An aerial drone view of the growing lineup outside Gates 5 and 6.

    Aerial drone from Rogers Center, showing the merchandise store lineup and the giant friendship bracelet sign that reads: Taylor Swift The Eras Tour.

    (Michael Cole/CBC)

    November 4: Toronto temporarily renames streets

    A main thoroughfare through downtown Toronto got a temporary makeover in honor of Swift ahead of her six concerts in the city — and to raise money to help people facing food insecurity.

    Signs named Taylor Swift Way mark the route from Rogers Center — where Swift will perform — to Nathan Phillips Square, where City Hall is located, for the month of November.

    In total there are 22 signs along Queen Street West, John Street, Front Street and Blue Jays Way.

    Neil Hetherington, Daily Bread Food Bank, Toronto Mayor Olivia Chow, Deputy Mayor Jennifer McKelvie and Coun. Ausma Malik at the unveiling of the Taylor Swift Way sign outside near Rogers Center.
    From L-R: Daily Bread Food Bank CEO Neil Hetherington, Toronto Mayor Olivia Chow, Deputy Mayor Jennifer McKelvie and Coun. Ausma Malik, at the unveiling of the Taylor Swift Way sign on November 4. (Clara Pasieka/CBC)

    People take photos with a newly erected Taylor Swift Way street sign in Toronto on November 5.

    People take photos at a newly erected Taylor Swift Way street sign outside Rogers Center in Toronto.

    (Evan Mitsui/CBC)

    A person takes a photo on their cellphone of a newly erected Taylor Swift Way street sign in Toronto.

    (Evan Mitsui/CBC)

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