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11 best Apple Black Friday deals (2024): MacBooks, iPads, AirPods
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11 best Apple Black Friday deals (2024): MacBooks, iPads, AirPods

if you’ve been If you’ve been eyeing an expensive MacBook recently, now’s the time to hit that buy button. Apple Black Friday deals are already here and there are several WIRED-approved gadgets on sale, from iPads and MacBooks to Apple Watches and AirPods. All of these deals come from third-party retailers like Amazon and Best Buy; Apple doesn’t have any sales of its own, and the only promotion you’ll find on the website is the opportunity to get a gift card of up to $200 when you purchase a qualifying product.

WIRED Featured Offers


MacBook deals

This is our favorite MacBook for most people (7/10, recommended by WIRED). It has a solid 13.6-inch LCD screen, a 1080p webcam, and an M3 chip that delivers a noticeable performance boost over the older M1 chip. It can perform everyday tasks with ease, but it can also hold its own with some photo and video editing.

If you want a MacBook that’s more powerful than the M3 in the MacBook Air, this is the next step up. Unlike its predecessor, it features three USB-C ports with Thunderbolt 4 in addition to an HDMI port, SD card slot, headphone jack and MagSafe charging port. Apple has also expanded the base model’s memory to 16 GB (from 8 GB). This sale applies to the model with the base M4 chip, which is quite an upgrade over the MacBook Air above. But you can also configure it with an M4 Pro or M4 Max for more power; both are for sale.

For ultimate power, there’s the 16-inch MacBook Pro (7/10, WIRED Review). In addition to a mini LED screen, 120Hz refresh rate, 1080p webcam, and six-speaker sound system, it also comes with new USB ports that support Thunderbolt 5 (120 Gbps/sec) for faster data transfers. You have the choice between an M4 Pro or M4 Max chip. We tested the M4 Pro, which was only slightly faster than last year’s M3 Max chip. But it’s a great choice if you want a MacBook Pro that can handle whatever you throw at it.

The brand new iMac with M4 (9/10, WIRED recommended) isn’t much different from the M3 version, but it does come with a few upgrades. There’s a 12-megapixel webcam with Center Stage support, a nano-textured screen that makes for a better viewing experience, and all peripherals now (finally) have USB-C ports. Thanks to the new M4 chip, it also delivers great performance. It’s the top pick in our guide to the best all-in-one computers. If you click the coupon button on Amazon, you’ll also save an extra $50.

iPad deals

If you’ve been waiting for Apple’s new iPad Mini (8/10, WIRED recommended) to go on sale, wait no longer. If you clip the coupon on Amazon you can save a whole $100! The changes to the latest model are largely internal. It’s equipped with an A17 Pro chip (the same in the iPhone 15 Pro), which can handle both graphically demanding games and support for Apple Intelligence (the company’s suite of artificial intelligence features with iOS 18.1). It’s also compatible with the Apple Pencil Pro, so you don’t have to buy an iPad Pro to enjoy the improved stylus. Its small size also makes it ideal for traveling, whether you use it to read e-books or play games.

The iPad (10th generation) (7/10, WIRED Review) is our favorite iPad that we recommend to most people. It has an A14 Bionic chip (which you’ll also find in the iPhone 12) which never felt sluggish during testing. It also has a modern design, with thin bezels surrounding a large 10.9-inch Liquid Retina display (IPS LCD), Touch ID integrated into the power button, a USB-C port for charging and a 12 megapixel front camera that is located in the center of the iPad.

AirPods deals

These are our favorite AirPods (8/10, WIRED recommended). They come with a ton of great features including Adaptive Transparency mode (which combines noise cancellation and transparency to customize the audio), Find My support in case you lose them, Conversation Awareness (which lowers the music and background noise during a call), and an IP54 rating for sweat and dust resistance. Sound quality, meanwhile, is above average, with clear highs, authoritative bass and excellent noise cancellation. You’ll also get access to Apple’s new hearing aid features, designed for people with low to moderate hearing loss.

Last September, Apple finally updated the AirPods Max (8/10, WIRED recommended) with USB-C. Apart from the new port, the rest of the features remain the same as the Lightning version (which is also available for purchase). However, you do get to choose between a few new colors, including orange, purple, blue, starlight, and midnight. These over-the-ear headphones come equipped with a huge soundstage, rich bass and great noise cancellation. It also has great build quality, with a mesh headband and fabric (replaceable) ear cups.

Don’t like AirPods? The Beats Studio Buds+ are our favorite alternative for Apple users. They come with all the essential features including active noise cancellation, transparency mode and spatial audio. They are comfortable to wear and easy to use, complete with physical buttons on the outside of each button. They have a long battery life: 36 hours in combination with the charging case. You can also choose from different colors, including silver, ivory, black and transparent.

Apple Watch deals

The Series 10 (8/10, WIRED recommended) is the latest Apple Watch to join the lineup. It has a larger screen than any other Apple Watch, but it’s also thinner, lighter and supports fast charging. The smartwatch runs the latest WatchOS 11 operating system, so you have features like Training Load, which shows how your workouts are affecting your fitness over time, and Vitals, to check your baseline every morning. However, it is important to note that it does not come with a blood oxygen sensor.

The Apple Watch Ultra 2 (8/10, WIRED Recommends) is our smartwatch recommendation for anyone who mainly participates in outdoor sports. It delivers fast performance thanks to the S9 chip and an ultra-wideband chip for improved precision determination. It’s also equipped with dual-frequency GPS, a Backtrack functionality for creating virtual breadcrumb trails in the Compass app (via the Action button), and access to offline maps (which you’ll need to download to your iPhone). Oh, and you don’t have to charge it every day.