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AI won’t fix Apple’s sluggish iPhone sales anytime soon
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AI won’t fix Apple’s sluggish iPhone sales anytime soon

Blength is in the sky. On September 9, Apple unveiled its latest iPhone 16 lineup at an event dubbed “It’s Glowtime.” The name was a reference to the glow surrounding Siri, its souped-up voice assistant. But it was just as fitting for the new color of its flashiest iPhone 16 Pro model: “desert titanium”—in other words, gold.