Black Friday is just around the corner (set for next Friday, November 29), but Amazon has already started Black Friday Week last Friday. With Amazon’s Best Price Guarantee, you don’t have to wait until Thanksgiving to get the best prices: if you see a deal you like this Sunday, it’s probably one of the best deals available, so don’t hesitate!

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Top deals for Black Friday:

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The history of Black Friday dates back to the 1950s, when it was used to describe the post-Thanksgiving rush. Over the years it has grown into a major and global retail event, with companies offering significant discounts to attract buyers. Today, Black Friday is synonymous with huge sales and is recognized worldwide as the unofficial start of the holiday shopping season.

Amazon has positioned itself as a leader on Black Friday, using its extensive selection and competitive pricing to attract millions of customers. During last year’s Black Friday event, Amazon reported record sales with customers saving nearly 70% more compared to previous years. The company’s ability to provide a great shopping experience, complete with fast shipping and easy returns, has cemented its status as the go-to destination for holiday shopping.

Amazon is not alone

Although Amazon dominates online sales during Black Friday, it faces stiff competition from major retailers like Best Buy, Target and Walmart. Each of these competitors has developed its own strategies to capture consumer attention during this shopping season. Best Buy is known for its deep discounts on electronics and appliances; Target combines its online presence with physical locations to create a holistic shopping experience, and Walmart continues to leverage its extensive network of stores and online platform to offer competitive pricing.

In addition to traditional retailers, direct-to-consumer brands are also making big strides during the Black Friday sale: Samsung stands out with unprecedented discounts on its latest products that are available directly on its website. This year, Samsung is offering between 50% and 80% off a range of items released in 2024including flagship devices like the Galaxy S24 Ultra and Galaxy Z Fold 6. These deals often beat those from Amazon or other retailers.

NordVPN is another brand that is very active this Black Friday with a tempting offer of just $2.99 ​​per month on its VPN – an impressive 74% discount. This deal highlights the growing importance of online security as more consumers shop digitally during this busy season. This is one of our top picks for this Black Friday: it’s never been so cheap.

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If you’re in the market for a Samsung device, the Galaxy Z Fold 6 is now available for just $499, down from $1,899, with instant savings and trade-ins. This premium foldable phone combines smartphone functionality with tablet capabilities, making it perfect for multitaskers who need a powerful tool on the go. Another fantastic deal is the Galaxy S24 Ultra, which costs $499 instead of $1,499. This flagship smartphone features the very best specifications, including an advanced camera system and lightning-fast performance.

Apple on sale during Black Friday

For those looking for powerful computing options, Apple’s MacBook Pro M4 with 512GB of storage is currently available for $1,399, down from $1,599. Known for its sleek design and robust performance capabilities, this laptop is ideal for professionals and creatives. You can also buy the Mac Mini M4, the iMac or one of the MacBook Airs (M2 or M3) at a discounted price on Amazon. Same at Best Buy.

As Black Friday continues to unfold this Sunday, you are encouraged to act quickly as many deals are time sensitive and stock can run out quickly. With Amazon leading the way alongside formidable competitors like Best Buy and Target – and direct brands like Samsung offering exceptional discounts – this shopping event remains a great opportunity for shoppers.

Amazon has a unique price guarantee that makes it relevant to buy now (and not later to avoid stockouts), and an extensive returns policy, so shoppers have every reason to dive straight into this year’s sale.

View all offers at Amazon