Rich Homie Quanthe Atlanta-born rapper Dequantes Devontay Lamar, has died. After rumblings on social media, TMZ confirmed Thursday afternoon that the rapper had died without an official cause of death being reported. He was 34 years old.

Lamar is best known for songs like “Flex (Ooh Ooh Ooh),” which inspired a dance trend on Vine in 2015, and “Lifestyle,” a collaboration with Young Thug. Lamar was a prominent member of the Cash Money Records side project Rich Gang. His catchy, often quotable songs were a natural fit at a time when trap music was turning toward pop and pop music was turning toward trap.

Lamar was born in Atlanta in 1989 and began his career after serving time in prison. “I had two felonies on my record at the time, so I tried to focus more on my craft,” Lamar told XXL Magazine in 2014. “First it was poetry, and then I wanted to put poetry to a beat, and it went from there. Then I told my story.” The rapper released his first mixtape, I go along with every songin April 2012, and a sequel, Still busyless than six months later. Still working: reloaded the following February became his first project to chart on Billboard, I promise I’ll never stop entering reached number 25 on the rap charts in November.

Lamar’s real breakthrough with the mainstream came with “Flex (Ooh Ooh Ooh),” a lighthearted number that started a dance trend big enough to another one dance trend when iLoveMemphis’ “Hit The Quan” became popular in the summer of 2015. The song, from the mixtape If you ever think I’m going to quit, just ask RR (Royal Rich)reached number 26 on the Billboard Hot 100 and remains his biggest hit.

In the latter half of the 2010s, Lamar faced legal issues, including his former record label TIGAnd Drug Charges in Georgia in 2017. Lamar released his latest EP of music, Family & Mulaend of 2022, and performed at festivals in May of last year. That month he reflected on CarvdnStone about his legacy, and specifically what he wants to leave behind for his four children: “With me as their father, I’m their biggest hero. So I want the message to be inspiring; I want the message to be motivational; I want the message to be empowering.”