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    • Beyoncé’s halftime announcement raises prices for Texans-Ravens Christmas Day game
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    Beyoncé’s halftime announcement raises prices for Texans-Ravens Christmas Day game

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    Topline

    Demand for tickets to watch the Texans and Ravens square off in Houston on Christmas Day has soared since Netflix, which will broadcast the game, announced Sunday night that Beyoncé will perform the halftime show.

    Key facts

    Online ticket marketplace Vivid Seats said the average price of resale tickets rose 40% from Sunday to Monday after Beyoncé’s announcement, from $378 to $528.

    At SeatGeek, another online ticket seller, the average price of resale tickets rose 9% overnight, driving demand for tickets 26% higher than the average price to attend a Texans home game. The cheapest available seat on Monday afternoon was $293.

    Ticket sales for the game increased eightfold on SeatGeek between Sunday and Monday, and the matchup is among the top five most requested Texans home games in SeatGeek history.

    Traffic to the Houston Texans Vivid Seats page increased 218% overnight, and traffic to the Texans-Ravens game page increased 713%.

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    Big number

    $9,000. That was the most expensive single ticket that was for sale on Vivid Seats for the match as of Monday afternoon.

    Important background

    The NFL announced in May that Netflix will air football games over the next three years, including two games on Christmas Day 2024: the Kansas City Chiefs versus the Pittsburgh Steelers and the Baltimore Ravens versus the Houston Texans. They will be the first NFL games ever to air on Netflix, which will also stream “at least one game” in 2025 and 2026. Netflix has been dipping into the live events pool since 2023, when Chris Rock performed a comedy special live for the streamer. It streamed the Screen Actors Guild Awards in February, a roast of quarterback Tom Brady in May and, most recently, a live boxing match between Mike Tyson and Jake Paul on Friday night.

    Surprising fact

    Netflix reported a peak of more than 65 million concurrent streams for the Paul-Tyson match, Netflix said, but that wasn’t without its problems. Down Detector, a site that collects web complaints, recorded 88,000 reports of streaming problems on Netflix on Friday evening, and social media was filled with criticism of the broadcast, making Christmas Day concerns popular on X, formerly known as Twitter. Dave Portnoy, founder of Barstool Sports, posted on X before the fight that the broadcast was “unwatchable” due to lag, dead screen and buffering issues. Last year, an average of 34.1 million viewers watched the three Thanksgiving NFL games — a record for the holiday — and the three 2023 Christmas Day games had an average viewership of 28.4 million.

    Read more

    ForbesMike Tyson vs. Jake Paul was an entertaining disasterBy means of Dani Di PlacidoForbesNetflix Earnings: Shares Rise as Streaming Giant Beats Expectations, But Subscriber Growth SlowsBy means of Lindsey Choo
    ForbesNetflix’s Tom Brady Roast was viewed 2 million times on its debut nightBy means of Mary Whitfill Roeloffs

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