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Candle that looks like the KKK hood has been pulled
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Candle that looks like the KKK hood has been pulled

Bath & Body Works is pulling a seasonal candle from its shelves after complaints that the snowflake design on the label resembled Ku Klux Klan hoods.

Intended as a nod to a folded snowflake cutout, some people online called the design the Klandle and the KKKandle for the pair of holes cut out in the white pointed snowflake ends.

The company apologized Thursday for the three-wick Snowed In candle. “At Bath & Body Works, we are committed to listening to our teams and customers, and committed to fixing any mistakes we make – even if they are unintentional, like this one,” Bath & Body Works said in a statement, shared with USA TODAY. “We apologize to anyone we offended and are working quickly to have this item removed and will evaluate our process going forward.”

Complaints about the candle began circulating online mid-week after the Christmas-themed candle was unveiled. The design reminded some of the hoods worn by the Ku Klux Klan, a white supremacist group that was founded in 1866 and saw a resurgence during the civil rights movement.

“Don’t be surprised if we don’t see these in stores!” posted the self-proclaimed “candle hoarder” @_scentsgalore on Instagram. “At first I didn’t see it, but now I can’t unsee it!”

The followers were divided. “Nobody noticed because it’s a paper snowflake. People are literally looking for reasons to be outraged, lol,” said one poster.

“People claiming they can’t see it is gaslighting. It’s staring you right in the face,” said another.

Both opinions could be correct, another commenter noted: “Being offended is subjective. Just because you aren’t doesn’t mean other people’s feelings are invalid!”

Controversy: Crowd members hold up the white supremacist group’s slogan during the Trump/Vance event

“Damn, Bath & Body Works really gave new meaning to ‘White Christmas,’” fashion and pop culture site Diet Prada posted on its Instagram account.

On “If we noticed, I’m sure,” people at the company noticed as well, one commenter noted.

Bath & Body Works: Not the first insensitivity complaint

Two years ago, the personal care and fragrance retailer released Black History Month products — Kente cloth designs adorned some packaging — that were deemed cultural appropriation.

“This was a missed opportunity to move the culture forward, instead of capitalizing like most companies do with the black dollar,” said Shyriaka “Shy” Morris, artist and founder of PEACE ARTS (Positive Education and Creative). Expressions), at the time to The Daytona Beach News-Journal, part of the USA TODAY Network.

Follow Mike Snider on X and Threads: @mikesnider & microphone snider.

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