The DNC’s first NFL ad campaign aims to meet voters in the swing states where they are located, the DNC said. Similar banners will fly over the Raiders-Steelers game in Las Vegas, the Falcons-Panthers game in Charlotte and the Browns-Eagles game in Philadelphia. These represent multiple teams from critical swing states.

“It’s NFL Sunday and Packers fans in Wisconsin are ready to dismiss Donald Trump’s Project 2025 playbook and fight for their freedom with the Harris-Walz ticket,” said DNC spokesperson Stephanie Justice.

Project 2025 is a policy blueprint created by the conservative Heritage Foundation. Democrats have tried to tie former President Donald Trump to the plan, while Trump has tried to distance himself from it and promote his official campaign platform.