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Dwayne Johnson drops a lump of coal
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Dwayne Johnson drops a lump of coal

The heroes of Red One, a glittering lump of Christmas action-comedy coal coming to a theater near you, travel the world through secret portals hidden in the back of toy stores. To which any kid in the audience might ask, “Wait, are there any stores that only sell toys?” Well, not anymore, Timmy. Such brick-and-mortar establishments have been largely wiped out by Amazon, aka the mega-corporation that financed this film. To see the company build the lore of a so-called blockbuster around a business model it destroyed is about as offensive as, say, Netflix sitcom about Blockbuster.

Speaking of the streaming giant, Red One isn’t a sequel to Red Notice, though it does share a star and a general air of gross commercial indifference with that algorithmic sloppiness. There’s something distinctly Bezosian about his take on the most wonderful time of the year: Santa Claus, played by an unfathomably overqualified JK Simmons, is an up-and-coming mogul who hits the gym before climbing on the sleigh and runs his operation with an efficiency that could put a twinkle in the eye of any billionaire. Early on, the film lands at the North Pole, and the place has the dreamy enchantment of a fulfillment center. The elves, we are told, work 364 days a year and only take December 26th off. Like their counterparts at Amazon, they could use a better contract.

With a heart two sizes too small, this is a buddy comedy, unpacking and combining a number of stock action figures after Santa is kidnapped by the Nordic witch Grýla (Kiernan Shipka). To save Christmas, the big man’s 300-year-old head of security, Callum Drift (Dwayne Johnson), must join forces with Jack O’Malley (Chris Evans), a sleazy, cynical hacker and a cowardly father. “Do I look human?” Drift rhetorically asks his mismatched partner at one point, and even ignoring his iconic cartoon physique, the answer is again “no”: The Rock, who has a stony, humorless glow by default, is all plastic here machismo. That leaves Evans to pick up the comedic slack, which he does with a touch more New Yawk attitude and pathos than is strictly necessary. Of course, going beyond this shoddy material isn’t a great lift. Mostly, his performance leaves a warm and fuzzy gratitude that Ryan Reynolds was unavailable.

Imagine an answer during the holidays Men in black with more acronyms than jokes. When nu-manji director Jake Kasdan introduces no new wrinkle to the mythological intelligence agency led by a poker-faced Lucy Liu; he bombards us with flashy attractions. The CGI stocking stuffers include a trio of evil snowmen, a Hot Wheels car magically scaled up to full-size Lamborghini proportions, and a talking polar bear with no personality. The effects have a garish inconsistency familiar to the age of blockbuster crunch. If you subject your eyes to it, you feel sympathy for the overworked, non-unionized performers who presumably sacrificed a vacation day or two to secure a release date that was probably written before the script.

As a spectacle, Red One is sub-Marvel, a further deterioration of that assembly-line entertainment model. The characters speak in canned quips: “Use your words,” says one when the other is speechless. “I’m here,” he answers when they talk about him as if he isn’t there. Was one scene shot on a real set? The entire film is lit like a digital fireplace, bathing the actors in a chintzy synthetic glow. The action scenes – such as the one in which Santa Claus is captured and Drift gives chase through the screensaver landscape of the North Pole – are dark, jerky and weightless. For an additional cost, families can experience these joyless theme park attractions through the immersive magic of D-BOX or 4DX. You really feel like you’re watching the movie in a draughty cinema during a snowstorm, with unruly children kicking your seat.

There is exactly one inspired sequence in Red One. It’s the part where Drift and O’Malley fall into the clutches of Santa’s estranged, sadistic demon brother Krampus, played by Games of Thrones scene-stealer Kristofer Hivju. The fun is in the Norwegian actor’s flamboyant performance – the arrogant theatricality he projects under his elaborate prosthetics. Here and only here does Red One feel like it’s even trying to make a joke, rather than trying (and failing) to get laughs in the background of its premise. If the mere thought of Santa needing a bodyguard doesn’t get you down, it’s going to be a chilly few hours.

Imagine a holiday response to Men in Black with more acronyms than jokes.

What’s downright insulting about Red One is its disingenuous appearance of some kind of celebration of the purity of childhood. “We work for the children,” Santa tells Drift, who is thinking about retirement and can no longer see past the cruelty and greed of their parents. That statement, a sentimental ode to the true spirit of Christmas, is quite rich thanks to such a crude, noisy holiday distraction with no greater ambition than to shake a few extra dollars out of the pockets of families looking to kill some time during the winter holidays. If this movie were a toy you’d find on a shelf (or, let’s be honest, an Amazon wish list), it would be the kind of trinket that’s expensive in price, cheap in construction, and destined for a spot on the landfill.