• Consumer-focused brands from Traeger to Yeti are focusing on the election of Donald Trump.
• On earnings calls, executives said they are adjusting operations in anticipation of tariffs.
• From mixing up purchasing strategies to communicating expected costs, here’s what they say.

Companies are not only preparing for changes under a second presidency of Donald Trump – they are also announcing actions.

Executives at companies from Warby Parker to Traeger to Yeti say they are retooling their businesses in light of some of Trump’s campaign promises.

According to data from market intelligence platform AlphaSense, discussion of earnings call rates is at its highest level since 2020. This week alone, the topic was mentioned in calls with nearly 300 companies around the world and across a wide variety of industries.

Here’s a look at how some household names are shaking up their businesses, from shaking up purchasing strategies to communicating expected cost increases to customers.