Google’s Black Friday sale will kick off on November 12, the company has announced, with discounts planned on almost all of its products.

The announcement will only appear in the UK store for now, alongside the countdown to the start of the sale. Google says the Black Friday shopping period will last from November 12 to December 3, stretching well before and beyond the actual shopping event.

ForbesGoogle Pixel 9 Pro gets serious discount on new promotionBy means of Janhoi McGregor

Google hasn’t announced the new prices, but it’s a tease of what buyers can expect. It looks like almost all devices will be on sale, with the Pixel 8 getting the biggest discounts. Here’s a selection of Google’s teasers.

• Save £400 ($515.41) on the Pixel 8 Pro
• Save £70 ($90.20) on the Pixel Watch 3
• Save £130 ($167.51) on the Pixel 8a
• Save £100 ($128.85) on the Pixel 9 series
• Save £300 ($386.56) on the Pixel 9 Pro Fold

It’s worth noting that Google doesn’t explicitly say these devices will be discounted by the stated amount. Instead, shoppers can “save” on those devices. That could mean better trade-in deals (Google US is currently running an enhanced trade-in promotion) or accessories thrown into smartphone sales for free.

ForbesSamsung Galaxy S24 price drop during early Amazon Black Friday saleBy means of Janhoi McGregor

There are no details yet on US sales, but the recent Pixel 9 promotions give us an idea of ​​how Google will discount its flagship device. Google last week started sending out $150 vouchers to use toward the purchase of the Pixel 9 to select Google One subscribers. The company then followed that up with a 30% discount for Google Play users with Gold status. Both are likely a good indication of how deeply Google will discount the Pixel 9 series.

Stay up to date with the latest deal news by clicking the follow button below, or follow me on Facebook.